MarComm Cmte Teleconference Minutes 2014-09-03

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Attendees

Minutes

  • IHE Webinar Series
    • Domain marketing
    • Target user groups associated w/domain; build out interest in current and new profiles
    • Ask to add promotion slide to the remaining webinars on the World Summit
      • PCC, Kick off, and Radiology can promote the webinar
      • Promotion slide and pass along to the group


  • World Summit Cancellation


  • September IHE News Blast Items:
    • Supplement Tracker
    • Webinar Series
    • North America Connectathon Preview and promotion
      • Registration
      • Venue
      • Conference
    • IHE Europe?


  • 2015 Connectathon Marketing
    • Promotion of profiles to domains
      • Promote significant profiles at risk of being dropped due to gaps in registration
      • Need to convey in messaging the specific value of each profile
    • IRAP program
  • Marketing plan and annual development cycle


  • Next call: Oct. 1 @ 9:00am central


Marketing and Communications Committee

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