MarComm Cmte Teleconference Minutes 2014-09-03

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  • Lapo Bertini - IHE Europe
  • Chris Carr - RSNA
  • Nichole Drye-Mayo - RSNA
  • Jaclyn Kelly - RSNA
  • Thom Kuhn - ACP
  • Joan McMillen - RSNA
  • Molly McNally - RSNA
  • Erin Sparnon - IHE PCD


  • IHE Webinar Series
    • Domain marketing
    • Target user groups associated w/domain; build out interest in current and new profiles
    • Ask to add promotion slide to the remaining webinars on the World Summit
      • PCC, Kick off, and Radiology can promote the webinar
      • Promotion slide and pass along to the group

  • World Summit Cancellation
  • Event cancelled due to insufficient registration
  • Not enough time for marketing effort because program development lagged from plan

  • September IHE News Blast Items:
    • Supplement Tracker
    • Webinar Series
    • North America Connectathon Preview and promotion
      • Registration
      • Venue
      • Conference
    • IHE Europe
  • Lapo presented draft of white paper for 2015 Connectathon in Luxembourg, which will be available to reference in newsblast
    • Conformity Assessment Scheme publication
  • Chris to review what has been distributed and what needs to be communicated
  • Materials due by 9/11. Newsblast to go out by 9/12.

  • 2015 Connectathon Marketing
    • Promotion of profiles to domains
      • Promote significant profiles at risk of being dropped due to gaps in registration
      • Need to convey in messaging the specific value of each profile
    • IRAP program
  • Marketing plan and annual development cycle
  • RSNA, HIMSS and other sponsors have ability to promote through its publications; advertising opportunities
  • Gather information on what other domain sponsors are doing to promote Connectathon and other IHE activities
  • Incorporate list of main collateral materials and timeline for major events, Connectathons and demonstrations

  • Next call: Oct. 1 @ 9:00am central

Marketing and Communications Committee