Difference between revisions of "MarComm Cmte Teleconference Minutes 2013-05-01"
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==Attendees== | ==Attendees== | ||
| − | + | * Lapo Bertini | |
| − | + | * Chris Carr | |
| + | * John Donnelly | ||
| + | * La Shawn Edwards | ||
| + | * Thom Kuhn | ||
| + | * Joan McMillen | ||
| + | * Shelley Melanson | ||
| + | * Celina Roth | ||
| + | * Tracey Stepuszek | ||
==Minutes== | ==Minutes== | ||
| − | * Review April minutes | + | * Review [http://wiki.ihe.net/index.php?title=MarComm_Cmte_Teleconference_Minutes_2013-04-03 April 3 minutes] |
| + | :* Committee Recruitment | ||
| + | ::* HIMSS staff developing survey for current committee members to assess value and benefits of committee participation and what skill set is required for each committee | ||
| + | :::* Goal to develop value proposition for potential members | ||
| + | :::* Future goal to develop better on-boarding process and materials | ||
| + | ::* '''Action Item''': HIMSS to develop final draft of survey for review | ||
| − | * May eblast items | + | * May eblast items - materials due by Friday, 5/10 |
| + | :* Connectathon Monitor Recruitment (Chris, Celina) | ||
| + | :* Interoperability for Dummies: IHE Edition; announcement pending date of publication (Chris, Celina) | ||
| + | :* World Summit press release (from John Brosky) | ||
| + | :* IHE E Connectathon press release (from John Brosky) | ||
| + | :* Healtheway/EHR|HIE Interoperability Work Group (John Donnelly) | ||
* Review MarComm tasks from IHE Intl Strategic Plan | * Review MarComm tasks from IHE Intl Strategic Plan | ||
:* Primary Initiatives : 2. Develop a marketing and communications plan that will increase awareness of IHE International to targeted markets | :* Primary Initiatives : 2. Develop a marketing and communications plan that will increase awareness of IHE International to targeted markets | ||
::* Goal 1 : Expand education, awareness, and best practices among: Educational institutions. HIT awareness organizations, Regional health systems, Local subject matter experts, Local IT events | ::* Goal 1 : Expand education, awareness, and best practices among: Educational institutions. HIT awareness organizations, Regional health systems, Local subject matter experts, Local IT events | ||
| + | :::* Identify existing educational programs that could qualify for endorsement or recognition (eg, use of logo) by IHE | ||
| + | |||
::* Goal 3 : The IHE brand will be well known and accepted as the #1 approach for achieving interoperability. | ::* Goal 3 : The IHE brand will be well known and accepted as the #1 approach for achieving interoperability. | ||
:::* 3.1 IHE will offer a collaborative branding strategy that can be adapted and implemented by deployment committees. | :::* 3.1 IHE will offer a collaborative branding strategy that can be adapted and implemented by deployment committees. | ||
| Line 23: | Line 42: | ||
* World Summit/IHE Europe Connectathon Update | * World Summit/IHE Europe Connectathon Update | ||
| − | + | * Next Meeting: Wednesday, June 5, 9-10am | |
[[Marketing and Communications Committee]] | [[Marketing and Communications Committee]] | ||
[[Category: Minutes]] | [[Category: Minutes]] | ||
Latest revision as of 10:01, 1 May 2013
Attendees
- Lapo Bertini
- Chris Carr
- John Donnelly
- La Shawn Edwards
- Thom Kuhn
- Joan McMillen
- Shelley Melanson
- Celina Roth
- Tracey Stepuszek
Minutes
- Review April 3 minutes
- Committee Recruitment
- HIMSS staff developing survey for current committee members to assess value and benefits of committee participation and what skill set is required for each committee
- Goal to develop value proposition for potential members
- Future goal to develop better on-boarding process and materials
- Action Item: HIMSS to develop final draft of survey for review
- May eblast items - materials due by Friday, 5/10
- Connectathon Monitor Recruitment (Chris, Celina)
- Interoperability for Dummies: IHE Edition; announcement pending date of publication (Chris, Celina)
- World Summit press release (from John Brosky)
- IHE E Connectathon press release (from John Brosky)
- Healtheway/EHR|HIE Interoperability Work Group (John Donnelly)
- Review MarComm tasks from IHE Intl Strategic Plan
- Primary Initiatives : 2. Develop a marketing and communications plan that will increase awareness of IHE International to targeted markets
- Goal 1 : Expand education, awareness, and best practices among: Educational institutions. HIT awareness organizations, Regional health systems, Local subject matter experts, Local IT events
- Identify existing educational programs that could qualify for endorsement or recognition (eg, use of logo) by IHE
- Goal 3 : The IHE brand will be well known and accepted as the #1 approach for achieving interoperability.
- 3.1 IHE will offer a collaborative branding strategy that can be adapted and implemented by deployment committees.
- 3.2 IHE will develop an overall international marketing and communications plan with tailored approaches to countries’ needs and addressing audiences, media and messaging.
- 3.3 IHE will urge and support use of a common marketing platform by all constituent groups.
- 3.4 IHE will demonstrate the value of interoperability that is data driven and results oriented.
- Marketing Plan refresh
- ihe.net redesign launch status
- World Summit/IHE Europe Connectathon Update
- Next Meeting: Wednesday, June 5, 9-10am