MarComm Cmte Teleconference Minutes 2013-09-04

Minutes

• IHE Marketing kit and marketing plan

• Full set of branding materials currently on ftp site

• Includes brand identity document that provides basic information on graphical elements of logo

• Need a full usage guide for logo materials
• IHE Europe has developed some materials around use of logo, but not full set of guidelines
• RSNA and HIMSS marketing can provide their guidelines as a model for IHE
• Use ftp site as source for logos in use: send updates to secretary@ihe.net to maintain in ftp folders

• Connecathon logo brainstorming

• IHE Europe has developed a set of logos for national deployment committees that vary from the basic template in the brand identity document, as has IHE USA
• IHE Europe has developed a proposed logo for the Connectathon

• Consider implementing internationally; creating international Connectathon Website

• Connectathon promotion

• Channels for domains-specific promotion

• IHE.net

• Comments/updates

• Update on Aug 15th Webinar IHE USA'S new partnering program advancing HIT's

• Celina to provide update

• Use of mailing lists

• World Summit

• September email blast

• Content for messaging

• Social Media Update

• Channels in use
• Messages for posting
• Photos/videos

• Status Updates carried over from last call

• RSNA marketing team working on a guidelines document outlining use of branding materials (update)
• IHE Europe - Cento Cento guidelines document, Chris and Lapo to submit for discussion/harmonization (update)
• Marketing plan. Review areas that need updating Marketing Plan

Marketing and Communications Committee