MarComm Cmte Teleconference Minutes 2013-09-04
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Attendees
- Lapo Bertini
- Chris Carr
- John Donnelly
- Nichole Drye Mayo
- La Shawn Edwards
- Thom Kuhn
- Joan McMillen
- Nancy Ramirez
- Celina Roth
- Erin Sparnon
- Tracey Stepuszek
Minutes
- IHE Marketing kit and marketing plan
- Full set of branding materials currently on ftp site
- Includes brand identity document that provides basic information on graphical elements of logo
- Need a full usage guide for logo materials
- IHE Europe has developed some materials around use of logo, but not full set of guidelines
- RSNA and HIMSS marketing can provide their guidelines as a model for IHE
- Use ftp site as source for logos in use: send updates to secretary@ihe.net to maintain in ftp folders
- Action Item: Chris and Nichole to develop draft document based on RSNA and HIMSS guidelines.
- Connecathon logo brainstorming
- IHE Europe has developed a set of logos for national deployment committees that vary from the basic template in the brand identity document, as has IHE USA
- IHE Europe has developed a proposed logo for the Connectathon
- Consider implementing internationally; creating international Connectathon Website
- Action Item: Lapo will distribute draft to group. Chris and Celina will discuss adaptation and implementation with IHE USA.
- Connectathon promotion
- Channels for domain-specific promotion
- IHE USA has developed set of messages and eblast points to promote the Connectathon
- Need input from domain-specific channels (eg, Lab, Cardiology, ACP EHR Partners) on messages and how to get to their vendor communities
- Action Item: Celina will distribute IHE USA promo points and messages for review.
- Action Item: Chris will discuss and gather input on messages and distribution from diagnostic specialty groups.
- IHE.net
- Comments/updates invited through comment form in place.
- Update on Aug 15th Webinar IHE USA'S new partnering program advancing HIT's; Discussion deferred.
- Use of mailing lists
- Currently each of IHE's Google Groups-based lists is available for members to communicate. IHEnews is a master list used for monthly email blasts and announcement of document publication.
- Lapo has proposed a policy on use of lists.
- Action Item: Lapo will turn proposal into a document and submit for review on Oct. 2 tcon.
- World Summit
- Event planned for Feb. 20-21 (preceding HIMSS meeting) in Washington, DC
- Global Deployment Coordination Committee (GDC)
- September email blast
- Content for messaging: North America Connectathon timeline, reg details; IHE Europe Connectathon press release
- Social Media Update - discussion deferred; add to Oct. agenda
- Channels in use
- Messages for posting
- Photos/videos
- Marketing plan. Review areas that need updating Marketing Plan - Discussion deferred.
- Next Call: Weds, Oct. 2, 9-10am CT