MarComm Cmte Teleconference Minutes 2011-11-02

Attendees

• Chris Carr - RSNA
• LaShawn Edwards - RSNA
• Shelley Melanson - Pegasus Productions
• Celina Roth - HIMSS
• Erin Sparnon - ECRI Inst/PCD
• Jim St. Clair - HIMSS

Minutes

• Domain marketing activities

• Domain press release template

• Provides basic format for domains to develop press releases

• Strategy for domain press releases

• Press releases should emphasize user-level understanding of committee work output (profiles)
• Emphasis on deployment of profiles is an important topic to emphasize in domain press releases

• PCC profiles release

• Web page published. Need to send email blast.

• MarComm Calendar

• Updates of new content
• Method for submitting content

• Email Newsblast System

• Templates
• Lists
• Reports

• Rebranding of IHE

• Plan forthcoming

• Website update

• Next Tcon: Weds, Nov. 2, 9-10am CT

Marketing and Communications Committee