MarComm Cmte Teleconference Minutes 2013-05-01: Difference between revisions
Jump to navigation
Jump to search
Chrisdcarr (talk | contribs) |
Chrisdcarr (talk | contribs) |
||
| Line 1: | Line 1: | ||
==Attendees== | ==Attendees== | ||
* Lapo Bertini | |||
* Chris Carr | |||
* John Donnelly | |||
* La Shawn Edwards | |||
* Thom Kuhn | |||
* Joan McMillen | |||
* Shelley Melanson | |||
* Celina Roth | |||
* Tracey Stepuszek | |||
==Minutes== | ==Minutes== | ||
Revision as of 09:05, 1 May 2013
Attendees
- Lapo Bertini
- Chris Carr
- John Donnelly
- La Shawn Edwards
- Thom Kuhn
- Joan McMillen
- Shelley Melanson
- Celina Roth
- Tracey Stepuszek
Minutes
- Review April 3 minutes
- May eblast items
- Review MarComm tasks from IHE Intl Strategic Plan
- Primary Initiatives : 2. Develop a marketing and communications plan that will increase awareness of IHE International to targeted markets
- Goal 1 : Expand education, awareness, and best practices among: Educational institutions. HIT awareness organizations, Regional health systems, Local subject matter experts, Local IT events
- Goal 3 : The IHE brand will be well known and accepted as the #1 approach for achieving interoperability.
- 3.1 IHE will offer a collaborative branding strategy that can be adapted and implemented by deployment committees.
- 3.2 IHE will develop an overall international marketing and communications plan with tailored approaches to countries’ needs and addressing audiences, media and messaging.
- 3.3 IHE will urge and support use of a common marketing platform by all constituent groups.
- 3.4 IHE will demonstrate the value of interoperability that is data driven and results oriented.
- Marketing Plan refresh
- ihe.net redesign launch status
- World Summit/IHE Europe Connectathon Update