MarComm Cmte Teleconference Minutes 2012-08-01: Difference between revisions

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* [https://docs.google.com/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit Marketing Plan]: logo, mission statement
* [https://docs.google.com/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit Marketing Plan]: logo, mission statement
:* Request that sponsor representatives and deployment committee leaders update initiatives information
:* Request that sponsor representatives and deployment committee leaders update initiatives information at end of the document
:* Consider adding tagline to list of marketing assets to be developed
::* '''Action Item:''' Request that members submit tagline proposals for review on Sept. 5 tcon


* Logo selection: vote on [https://docs.google.com/a/ihe.net/file/d/0B_SvbmWRIsFQc01LRWVqN0JyWnM/edit logo alternatives] (with and without symbol)
* Logo selection: vote on [https://docs.google.com/a/ihe.net/file/d/0B_SvbmWRIsFQc01LRWVqN0JyWnM/edit logo alternatives] (with and without symbol)
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* IHE International Video: review content
* IHE International Video: review content
:* Celina Roth and Shelley Melanson have drafted script for a video presentation
:* Celina Roth and Shelley Melanson have drafted script for a video presentation
:* Will be submitted to MarComm for review and comment
:* Will submit to MarComm for review and comment


* North American Connectathon Brochure: review content
* North American Connectathon Brochure: review content
:* Shelley Melanson and Celina Roth working on content
:* Shelley Melanson and Celina Roth working on content
:* Need comments to prepare for publication and distribution prior to 8/22 opening of registration
:* Need comments to prepare for publication and distribution prior to 8/22 opening of registration
:* Will submit to MarComm for review and comment
* '''Action Item:''' Submit all materials for review to IHE Europe and IHE Japan, as well as deployment committee primary contact list for comment
* Next Meeting: Weds., Sept. 5, 9-10:30
:* Review proposed taglines


[[Marketing and Communications Committee]]
[[Marketing and Communications Committee]]


[[Category: Minutes]]
[[Category: Minutes]]

Revision as of 09:58, 1 August 2012

Attendees

  • Chris Carr
  • John Donnelly
  • Nichole Drye-Mayo
  • Thom Kuhn
  • Chris Lindop
  • Joan McMillen
  • Shelley Melanson
  • Celina Roth
  • Erin Sparnon
  • Jim St. Clair

Minutes

  • Request that sponsor representatives and deployment committee leaders update initiatives information at end of the document
  • Consider adding tagline to list of marketing assets to be developed
  • Action Item: Request that members submit tagline proposals for review on Sept. 5 tcon
  • Strong consensus that the version without symbol is preferable
  • Action Item: Chris Carr will present the logo proposal to Board to decide whether to adopt it or stay with current logo
  • Website redesign update: page designs and input on copy decks
  • Deployment project information gathering: review form and process
  • IHE International Video: review content
  • Celina Roth and Shelley Melanson have drafted script for a video presentation
  • Will submit to MarComm for review and comment
  • North American Connectathon Brochure: review content
  • Shelley Melanson and Celina Roth working on content
  • Need comments to prepare for publication and distribution prior to 8/22 opening of registration
  • Will submit to MarComm for review and comment
  • Action Item: Submit all materials for review to IHE Europe and IHE Japan, as well as deployment committee primary contact list for comment
  • Next Meeting: Weds., Sept. 5, 9-10:30
  • Review proposed taglines

Marketing and Communications Committee