MarComm Cmte Teleconference Minutes 2012-08-01

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  • Chris Carr
  • John Donnelly
  • Nichole Drye-Mayo
  • Thom Kuhn
  • Chris Lindop
  • Joan McMillen
  • Shelley Melanson
  • Celina Roth
  • Erin Sparnon
  • Jim St. Clair


  • Request that sponsor representatives and deployment committee leaders update initiatives information at end of the document
  • Consider adding tagline to list of marketing assets to be developed
  • Action Item: Request that members submit tagline proposals for review on Sept. 5 tcon
  • Strong consensus that the version without symbol is preferable
  • Action Item: Chris Carr will present the logo proposal to Board to decide whether to adopt it or stay with current logo
  • Website redesign update: page designs and input on copy decks
  • Deployment project information gathering: review form and process
  • IHE International Video: review content
  • Celina Roth and Shelley Melanson have drafted script for a video presentation
  • Will submit to MarComm for review and comment
  • North American Connectathon Brochure: review content
  • Shelley Melanson and Celina Roth working on content
  • Need comments to prepare for publication and distribution prior to 8/22 opening of registration
  • Will submit to MarComm for review and comment
  • Action Item: Submit all materials for review to IHE Europe and IHE Japan, as well as deployment committee primary contact list for comment
  • Next Meeting: Weds., Sept. 5, 9-10:30
  • Review proposed taglines
  • Progress of brochure/video development
  • Marketing Plan updates
  • September eNewsletter content

Marketing and Communications Committee