MarComm Cmte Teleconference Minutes 2012-08-01
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Attendees
- Chris Carr
- John Donnelly
- Nichole Drye-Mayo
- Thom Kuhn
- Chris Lindop
- Joan McMillen
- Shelley Melanson
- Celina Roth
- Erin Sparnon
- Jim St. Clair
Minutes
- Marketing Plan: logo, mission statement
- Request that sponsor representatives and deployment committee leaders update initiatives information at end of the document
- Consider adding tagline to list of marketing assets to be developed
- Action Item: Request that members submit tagline proposals for review on Sept. 5 tcon
- Logo selection: vote on logo alternatives (with and without symbol)
- Strong consensus that the version without symbol is preferable
- Action Item: Chris Carr will present the logo proposal to Board to decide whether to adopt it or stay with current logo
- Website redesign update: page designs and input on copy decks
- Deployment project information gathering: review form and process
- IHE International Video: review content
- Celina Roth and Shelley Melanson have drafted script for a video presentation
- Will submit to MarComm for review and comment
- North American Connectathon Brochure: review content
- Shelley Melanson and Celina Roth working on content
- Need comments to prepare for publication and distribution prior to 8/22 opening of registration
- Will submit to MarComm for review and comment
- Action Item: Submit all materials for review to IHE Europe and IHE Japan, as well as deployment committee primary contact list for comment
- Next Meeting: Weds., Sept. 5, 9-10:30
- Review proposed taglines
- Progress of brochure/video development
- Marketing Plan updates
- September eNewsletter content