MarComm Cmte Teleconference Minutes 2012-09-05

Attendees

• Chris Carr
• John Donnelly
• La Shawn Edwards
• Thom Kuhn
• Chrus Lindop
• Joan McMillen
• Shelly Melanson
• Celina Roth
• Jim St. Clair
• Erin Sparnon
• Tracey Stepuszek

Minutes

• Review September IHE News eBlast

• Copy deadline due to RSNA marketing team on September 6

• Add invite to "How to Write a Profile" session to item about call for proposals

• Newsletter will be sent to IHE News on September 10
• No segmentation of list by professional interest, etc.

• Action Item: Review self-subscription form on future MarComm Meeting

• Add info on AAMI meeting: Oct. 2-3; includes IHE PCD presentations

• Get info from Celina Roth's 8/30 message

• Update on new logo adoption
• Website redevelopment plan

• Content inventory
• Copy deck distribution

• Action Item: Chris Carr to distribute core pages and review on Marketing discussion on 9/19, 9-10am CT

• Updates of Domain Wiki pages
• Review proposed taglines
• Progress of brochure/video development
• Marketing Plan updates
• Review marketing phrases:

• Seamless & Secure healthcare everywhere
• Seamless & Secure healthcare for everyone
• Connecting healthcare everywhere
• Connecting healthcare to everyone
• Healthcare. Connected
• The future of healthcare
• Now, you're connected
• Interoperable healthcare everywhere
• Interoperable healthcare for everyone
• Integrated healthcare everywhere
• Think connected
• Imagine. Connected healthcare

Marketing and Communications Committee