MarComm Cmte Teleconference Minutes 2012-09-05
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Attendees
- Chris Carr
- John Donnelly
- La Shawn Edwards
- Thom Kuhn
- Chris Lindop
- Joan McMillen
- Shelley Melanson
- Celina Roth
- Jim St. Clair
- Erin Sparnon
- Tracey Stepuszek
Minutes
- Review September IHE News eBlast
- Copy deadline due to RSNA marketing team on September 6
- Add invite to "How to Write a Profile" session to item about call for proposals
- Newsletter will be sent to IHE News on September 10
- No segmentation of list by professional interest, etc.
- Action Item: Review self-subscription form on future MarComm Meeting
- Add info on AAMI meeting: Oct. 2-3; includes IHE PCD presentations
- Get info from Celina Roth's 8/30 message
- Update on new logo adoption
- Website redevelopment plan
- Content inventory
- Copy deck distribution
- Action Item: Chris Carr to distribute core pages and review on Marketing discussion on 9/19, 9-10am CT
- Updates of Domain Wiki pages
- Many domain pages and committee pages are out of date or inconsistent
- Action Item: Chris Carr will make an agenda item on DCC and Domain Secretaries calls
- Progress of brochure/video development
- Brochure is posted on IHE USA Website
- Marketing Plan updates
- Latest version updated to include new Vision and Mission Statement
- Needs update of Website Redesign section to include target delivery dates
- Review marketing phrases:
- Seamless & Secure healthcare everywhere
- Seamless & Secure healthcare for everyone
- Connecting healthcare everywhere
- Connecting healthcare to everyone
- Healthcare. Connected
- The future of healthcare
- Now, you're connected
- Interoperable healthcare everywhere
- Interoperable healthcare for everyone
- Integrated healthcare everywhere
- Think connected
- Imagine. Connected healthcare
- "Connected healthcare" is general theme the committee converged on, with some feeling that "information" would need to be included.
- Review marketing assets as they are developed and decide whether a new "tagline" needs to be included.
- Next Call: Weds, Oct. 3, 9-10:30am
- Review Website page designs