MarComm Cmte Teleconference Minutes 2012-08-01

Attendees

• Chris Carr
• John Donnelly
• Nichole Drye-Mayo
• Thom Kuhn
• Chris Lindop
• Joan McMillen
• Shelley Melanson
• Celina Roth
• Erin Sparnon
• Jim St. Clair

Minutes

• Marketing Plan: logo, mission statement

• Request that sponsor representatives and deployment committee leaders update initiatives information at end of the document
• Consider adding tagline to list of marketing assets to be developed

• Action Item: Request that members submit tagline proposals for review on Sept. 5 tcon

• Logo selection: vote on logo alternatives (with and without symbol)

• Strong consensus that the version without symbol is preferable
• Action Item: Chris Carr will present the logo proposal to Board to decide whether to adopt it or stay with current logo

• Website redesign update: page designs and input on copy decks

• Deployment project information gathering: review form and process

• IHE International Video: review content

• Celina Roth and Shelley Melanson have drafted script for a video presentation
• Will submit to MarComm for review and comment

• North American Connectathon Brochure: review content

• Shelley Melanson and Celina Roth working on content
• Need comments to prepare for publication and distribution prior to 8/22 opening of registration
• Will submit to MarComm for review and comment

• Action Item: Submit all materials for review to IHE Europe and IHE Japan, as well as deployment committee primary contact list for comment

• Next Meeting: Weds., Sept. 5, 9-10:30

• Review proposed taglines
• Progress of brochure/video development
• Marketing Plan updates
• September eNewsletter content

Marketing and Communications Committee