Difference between revisions of "MarComm Cmte Teleconference Minutes 2016-04-21"

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* Committee governance and participation
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==Participants==
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:* Roster
 
 
:**Mike McCoy
 
:**Mike McCoy
 
:**Jurgen Brandstatter
 
:**Jurgen Brandstatter
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:**Nichole Drye-Mayo
 
:**Nichole Drye-Mayo
  
 +
==Minutes==
 +
* Committee governance and participation
 +
:* Review text from governance doc on May call
 +
:* Roster - present on May call
  
−
:*Invitation to participate
+
 
−
::*Need to identify deliverables
+
* Goals and deliverables for 2017
 +
:* Budgeting to support goals
 +
::* Promotion of World Summit
 +
::* User Case Studies: Develop process and format for case studies. Something like HIMSS Davies Awards
 +
::* Promotion of Membership: Create more buzz around value of membership. Find more ways to recognize, incentivize members. Promote the work product of IHE Intl: the Technical Frameworks.
 +
::* IHE Brands: How to protect and promote.
  
  
 
* Communication Strategy Task Force
 
* Communication Strategy Task Force
 
:* Meeting outcomes: [https://docs.google.com/document/d/1dmt8HFGKbLoygsBo_qGYriuXpUcxtzdkyfTWsztO5qY/edit?usp=sharing Working document combining input from participants on messages that IHE needs to communicate]
 
:* Meeting outcomes: [https://docs.google.com/document/d/1dmt8HFGKbLoygsBo_qGYriuXpUcxtzdkyfTWsztO5qY/edit?usp=sharing Working document combining input from participants on messages that IHE needs to communicate]
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:* Outcome of teleconference to review integrated document.
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:* [https://docs.google.com/document/d/1YNsgt9JdPIUD9GxLeC4wqz9s8OPSKi0xAXZp5WhsruE/edit Document for Meeting with HL7 leadership in May]
 +
:* [https://docs.google.com/document/d/1YD5zD_9DXqvbJaWvwQLpiuadyEA0wKX_1qNdHmitx20/edit?usp=sharing Proposed message to membership about IHE's role and relationship with HL7]
  
  
−
* Bi-Monthly Newsletter
+
* Newsletter
 
:* Topics:
 
:* Topics:
 
::* IHE-E Connectathon wrap-up - IHE-E MarComm to consider wrap-up release. Alternative to point to NewsPulse.
 
::* IHE-E Connectathon wrap-up - IHE-E MarComm to consider wrap-up release. Alternative to point to NewsPulse.
 
:::* News stories under development: new company and returning company
 
:::* News stories under development: new company and returning company
 
::* FHIR testing at Connectathon
 
::* FHIR testing at Connectathon
 +
:::* Data from Gazelle
 +
:::* Comments from participants, monitors
 +
:::* ITI Co-chairs on rapid publication process
 +
:::* Action Item: Chris Carr to develop 1-2 page release for Web publication. Check about putting out on wire.
 
::* World Summit Promo
 
::* World Summit Promo
 +
:::* Reference to Interop Showcase organized by IHE Netherlands (Action: solicit text from Tie Tje)
 +
:::* Flyer: turn print-ready pdf into Web version?
 +
::* Webinar Series
 +
 
**[http://us1.campaign-archive2.com/?u=a75e449ea24da34a9a89ed37a&id=455636ddd5&e=4980932498 April 2016] (sent 4/6)
 
**[http://us1.campaign-archive2.com/?u=a75e449ea24da34a9a89ed37a&id=455636ddd5&e=4980932498 April 2016] (sent 4/6)
 
***2016:  June, August, October, December  
 
***2016:  June, August, October, December  
−
***Solicit content:  April 21-May 13
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***Solicit content:  April 21-May 2
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***Develop newsletter:  May 16-20
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***Develop newsletter:  May 2-4
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***Send newsletter June 1  
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***Send newsletter May 4  
  
  
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*[https://www.healthit.gov/techlab/ipg/ Interoperability Proving Ground]
 
*[https://www.healthit.gov/techlab/ipg/ Interoperability Proving Ground]
 
**The Interoperability Proving Ground (IPG) is an open, community platform where you can share, learn, and be inspired by interoperability projects taking place across the nation.
 
**The Interoperability Proving Ground (IPG) is an open, community platform where you can share, learn, and be inspired by interoperability projects taking place across the nation.
−
***Identify IHE interoperability projects.
+
***Identify IHE interoperability projects to include.
  
  
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**Social Media (RSNA staff working on getting Twitter analytics)
 
**Social Media (RSNA staff working on getting Twitter analytics)
 
***Youtube:  IHEIntl
 
***Youtube:  IHEIntl
 +
::::* Create World Summit Playlist
 
***Twitter: @IHEIntl
 
***Twitter: @IHEIntl
−
**IHE Newsletter
+
::::* World Summit hashtag: IHEWS
  
  
 
[[Marketing and Communications Committee]]
 
[[Marketing and Communications Committee]]
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[[Category: Minutes]]
 
[[Category: Minutes]]

Latest revision as of 10:37, 21 April 2016

Participants

    • Mike McCoy
    • Jurgen Brandstatter
    • Thomson Kuhn
    • John Donnelly
    • Lapo Bertini
    • Duccio Cosimini
    • Celina Roth
    • Mike Nusbaum
    • Andrea Garay
    • Jamie Kontos
    • Chris Carr
    • Nichole Drye-Mayo

Minutes

  • Committee governance and participation
  • Review text from governance doc on May call
  • Roster - present on May call


  • Goals and deliverables for 2017
  • Budgeting to support goals
  • Promotion of World Summit
  • User Case Studies: Develop process and format for case studies. Something like HIMSS Davies Awards
  • Promotion of Membership: Create more buzz around value of membership. Find more ways to recognize, incentivize members. Promote the work product of IHE Intl: the Technical Frameworks.
  • IHE Brands: How to protect and promote.


  • Communication Strategy Task Force


  • Newsletter
  • Topics:
  • IHE-E Connectathon wrap-up - IHE-E MarComm to consider wrap-up release. Alternative to point to NewsPulse.
  • News stories under development: new company and returning company
  • FHIR testing at Connectathon
  • Data from Gazelle
  • Comments from participants, monitors
  • ITI Co-chairs on rapid publication process
  • Action Item: Chris Carr to develop 1-2 page release for Web publication. Check about putting out on wire.
  • World Summit Promo
  • Reference to Interop Showcase organized by IHE Netherlands (Action: solicit text from Tie Tje)
  • Flyer: turn print-ready pdf into Web version?
  • Webinar Series
    • April 2016 (sent 4/6)
      • 2016: June, August, October, December
      • Solicit content: April 21-May 2
      • Develop newsletter: May 2-4
      • Send newsletter May 4


  • IHE activities and user success stories
  • California HIE implementation of HPD
  • Peoria (Steve Kastelein) - implementation of cardiology profiles
  • Success Stories developed by IHE USA: one developed and several submitted requiring further development; list of 6 applicants that can be communicated


  • Membership: 2020 Vision Campaign Wrap-up
  • Next step: Thank renewed members, point to membership page
  • Membership renewal for FY2017 begins in April
  • Targeted message to contacts from previous members: past interest; number of peers who have renewed; why have they not renewed?
  • Membership page with logos: direct thank you to renewed members
  • Outreach to National Deployment Committees forthcoming
  • Draft Message content:


  • World Summit
  • Outreach to ONC/Steve Posnack to inquire whether he will attend eHealth Week; invite to speak at World Summit?
  • Encourage collaboration between IHE and Interoperability Standards Advisory (ISA)
  • Develop extract of ISA for various projects: IHE, Image Share, EHRA


  • IHE International 2016 Educational Series
    • Goal: Highlight what's new or important in IHE Domains before IHE North American Connectathon registration opens. Attendees will receive a high level overview of new profiles and use cases domains will address in their work cycle and in Connectathon testing.
    • Webinar Presentations: June 1-August 26
      • May 1: Deadline for DCC Planning Committee and Domain Secretariats to submit logistics form.


  • Interoperability Proving Ground
    • The Interoperability Proving Ground (IPG) is an open, community platform where you can share, learn, and be inspired by interoperability projects taking place across the nation.
      • Identify IHE interoperability projects to include.


  • IHE International Promotional Methods
    • Social Media (RSNA staff working on getting Twitter analytics)
      • Youtube: IHEIntl
  • Create World Summit Playlist
      • Twitter: @IHEIntl
  • World Summit hashtag: IHEWS


Marketing and Communications Committee

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