MarComm Cmte Teleconference Minutes 2016-04-21

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Participants

    • Mike McCoy
    • Jurgen Brandstatter
    • Thomson Kuhn
    • John Donnelly
    • Lapo Bertini
    • Duccio Cosimini
    • Celina Roth
    • Mike Nusbaum
    • Andrea Garay
    • Jamie Kontos
    • Chris Carr
    • Nichole Drye-Mayo

Minutes

  • Committee governance and participation
  • Review text from governance doc on May call
  • Roster - present on May call


  • Goals and deliverables for 2017
  • Budgeting to support goals
  • Promotion of World Summit
  • User Case Studies: Develop process and format for case studies. Something like HIMSS Davies Awards
  • Promotion of Membership: Create more buzz around value of membership. Find more ways to recognize, incentivize members. Promote the work product of IHE Intl: the Technical Frameworks.
  • IHE Brands: How to protect and promote.


  • Communication Strategy Task Force


  • Newsletter
  • Topics:
  • IHE-E Connectathon wrap-up - IHE-E MarComm to consider wrap-up release. Alternative to point to NewsPulse.
  • News stories under development: new company and returning company
  • FHIR testing at Connectathon
  • Data from Gazelle
  • Comments from participants, monitors
  • ITI Co-chairs on rapid publication process
  • Action Item: Chris Carr to develop 1-2 page release for Web publication. Check about putting out on wire.
  • World Summit Promo
  • Reference to Interop Showcase organized by IHE Netherlands (Action: solicit text from Tie Tje)
  • Flyer: turn print-ready pdf into Web version?
  • Webinar Series
    • April 2016 (sent 4/6)
      • 2016: June, August, October, December
      • Solicit content: April 21-May 2
      • Develop newsletter: May 2-4
      • Send newsletter May 4


  • IHE activities and user success stories
  • California HIE implementation of HPD
  • Peoria (Steve Kastelein) - implementation of cardiology profiles
  • Success Stories developed by IHE USA: one developed and several submitted requiring further development; list of 6 applicants that can be communicated


  • Membership: 2020 Vision Campaign Wrap-up
  • Next step: Thank renewed members, point to membership page
  • Membership renewal for FY2017 begins in April
  • Targeted message to contacts from previous members: past interest; number of peers who have renewed; why have they not renewed?
  • Membership page with logos: direct thank you to renewed members
  • Outreach to National Deployment Committees forthcoming
  • Draft Message content:


  • World Summit
  • Outreach to ONC/Steve Posnack to inquire whether he will attend eHealth Week; invite to speak at World Summit?
  • Encourage collaboration between IHE and Interoperability Standards Advisory (ISA)
  • Develop extract of ISA for various projects: IHE, Image Share, EHRA


  • IHE International 2016 Educational Series
    • Goal: Highlight what's new or important in IHE Domains before IHE North American Connectathon registration opens. Attendees will receive a high level overview of new profiles and use cases domains will address in their work cycle and in Connectathon testing.
    • Webinar Presentations: June 1-August 26
      • May 1: Deadline for DCC Planning Committee and Domain Secretariats to submit logistics form.


  • Interoperability Proving Ground
    • The Interoperability Proving Ground (IPG) is an open, community platform where you can share, learn, and be inspired by interoperability projects taking place across the nation.
      • Identify IHE interoperability projects to include.


  • IHE International Promotional Methods
    • Social Media (RSNA staff working on getting Twitter analytics)
      • Youtube: IHEIntl
  • Create World Summit Playlist
      • Twitter: @IHEIntl
  • World Summit hashtag: IHEWS


Marketing and Communications Committee