MarComm Cmte Teleconference Minutes 2014-09-03: Difference between revisions
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Chrisdcarr (talk | contribs) Created page with "==Attendees== ==Minutes== * [https://ihe.webex.com/mw0401l/mywebex/default.do?siteurl=ihe&service=6 IHE Webinar Series] ** Domain marketing ** Target user groups associated ..." |
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== | ==Participants== | ||
* Lapo Bertini - IHE Europe | |||
* Chris Carr - RSNA | |||
* Nichole Drye-Mayo - RSNA | |||
* Jaclyn Kelly - RSNA | |||
* Thom Kuhn - ACP | |||
* Joan McMillen - RSNA | |||
* Molly McNally - RSNA | |||
* Erin Sparnon - IHE PCD | |||
==Minutes== | ==Minutes== | ||
| Line 14: | Line 19: | ||
* World Summit Cancellation | * World Summit Cancellation | ||
:* Event cancelled due to insufficient registration | |||
:* Not enough time for marketing effort because program development lagged from plan | |||
| Line 23: | Line 30: | ||
*** Venue | *** Venue | ||
*** Conference | *** Conference | ||
** IHE Europe | ** IHE Europe | ||
::* Lapo presented draft of white paper for 2015 Connectathon in Luxembourg, which will be available to reference in newsblast | |||
** Conformity Assessment Scheme publication | |||
::* Chris to review what has been distributed and what needs to be communicated | |||
:::* Materials due by 9/11. Newsblast to go out by 9/12. | |||
| Line 33: | Line 44: | ||
* '''Marketing plan and annual development cycle''' | * '''Marketing plan and annual development cycle''' | ||
:* RSNA, HIMSS and other sponsors have ability to promote through its publications; advertising opportunities | |||
:* Gather information on what other domain sponsors are doing to promote Connectathon and other IHE activities | |||
::* Incorporate list of main collateral materials and timeline for major events, Connectathons and demonstrations | |||
Latest revision as of 17:26, 3 September 2014
Participants
- Lapo Bertini - IHE Europe
- Chris Carr - RSNA
- Nichole Drye-Mayo - RSNA
- Jaclyn Kelly - RSNA
- Thom Kuhn - ACP
- Joan McMillen - RSNA
- Molly McNally - RSNA
- Erin Sparnon - IHE PCD
Minutes
- IHE Webinar Series
- Domain marketing
- Target user groups associated w/domain; build out interest in current and new profiles
- Ask to add promotion slide to the remaining webinars on the World Summit
- PCC, Kick off, and Radiology can promote the webinar
- Promotion slide and pass along to the group
- World Summit Cancellation
- Event cancelled due to insufficient registration
- Not enough time for marketing effort because program development lagged from plan
- September IHE News Blast Items:
- Supplement Tracker
- Webinar Series
- North America Connectathon Preview and promotion
- Registration
- Venue
- Conference
- IHE Europe
- Lapo presented draft of white paper for 2015 Connectathon in Luxembourg, which will be available to reference in newsblast
- Conformity Assessment Scheme publication
- Chris to review what has been distributed and what needs to be communicated
- Materials due by 9/11. Newsblast to go out by 9/12.
- 2015 Connectathon Marketing
- Promotion of profiles to domains
- Promote significant profiles at risk of being dropped due to gaps in registration
- Need to convey in messaging the specific value of each profile
- IRAP program
- Promotion of profiles to domains
- Marketing plan and annual development cycle
- RSNA, HIMSS and other sponsors have ability to promote through its publications; advertising opportunities
- Gather information on what other domain sponsors are doing to promote Connectathon and other IHE activities
- Incorporate list of main collateral materials and timeline for major events, Connectathons and demonstrations
- Next call: Oct. 1 @ 9:00am central