MarComm Cmte Teleconference Minutes 2014-07-02: Difference between revisions

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==Attendees==
* Chris Carr
* Nichole Drye-Mayo
* Thom Kuhn
* Molly McNally
* Nancy Ramirez
* Erin Sparnon
==Minutes==
==Minutes==


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**Target user groups associated w/domain; build out interest in current and new profiles
**Target user groups associated w/domain; build out interest in current and new profiles
**RSNA will send out copy for e-push on 7/8
**RSNA will send out copy for e-push on 7/8
**Nichole will follow up w/domains not scheduled to present
**Nichole will send Tom and Erin email blast content from June newsletter


* [http://us1.campaign-archive2.com/?u=a75e449ea24da34a9a89ed37a&id=ac9cc2b2be&e=1b6f1f2596 World Summit]
* [http://us1.campaign-archive2.com/?u=a75e449ea24da34a9a89ed37a&id=ac9cc2b2be&e=1b6f1f2596 World Summit]
**[https://docs.google.com/spreadsheets/d/1NPvyBYKjKtxS-bxHNYRaTQH6gvaO4NEI0uWR-zMsMIU/edit?usp=sharing Marketing Opportunities]
**[https://docs.google.com/spreadsheets/d/1NPvyBYKjKtxS-bxHNYRaTQH6gvaO4NEI0uWR-zMsMIU/edit?usp=sharing Marketing Opportunities]
**RSNA will send out copy for e-push on 7/8
**RSNA will send out copy for e-push on 7/8
**Nichole will send content to Tom and Erin
**Nichole will upload logo to FTP


* July IHE News Blast Items:
* July IHE News Blast Items:
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**[http://www.ihe.net/Supplement_Tracker/ Supplement Tracker]
**[http://www.ihe.net/Supplement_Tracker/ Supplement Tracker]
**Webinar Series
**Webinar Series
**Case Study
::* Connectathon Preview
::* Connectathon Preview
*Action:  Add subscribe link to first page of ihe.net
*Action:  Figure out how to capture more interested parties emails so we can collect more data; update online form
*Action:  Review IHE USA list servs to determine if IHE Intl can use


*2015 Connectathon Marketing
*2015 Connectathon Marketing
**Promotion to Lab and other domains
**Promotion to Lab and other domains
**Action:  Develop new domain marketing tool kit; invite Cardiology, Lab and Dental to provide challenges


*Next call: Aug. 6 @ 9:00am central
*Next call: Aug. 6 @ 9:00am central
**Agenda: IHE European Connectathon Whitepaper Review
**New domain marketing tool kit
**Review marketing plan in current status; do we want to invest time in updating?


[[Marketing and Communications Committee]]
[[Marketing and Communications Committee]]


[[Category: Minutes]]
[[Category: Minutes]]

Latest revision as of 09:45, 2 July 2014

Attendees

  • Chris Carr
  • Nichole Drye-Mayo
  • Thom Kuhn
  • Molly McNally
  • Nancy Ramirez
  • Erin Sparnon

Minutes

  • IHE Webinar Series
    • Domain marketing
    • Target user groups associated w/domain; build out interest in current and new profiles
    • RSNA will send out copy for e-push on 7/8
    • Nichole will follow up w/domains not scheduled to present
    • Nichole will send Tom and Erin email blast content from June newsletter



  • July IHE News Blast Items:
    • World Summit - registration link and program with speakers
    • Supplement Tracker
    • Webinar Series
    • Case Study
  • Connectathon Preview
  • Action: Add subscribe link to first page of ihe.net
  • Action: Figure out how to capture more interested parties emails so we can collect more data; update online form
  • Action: Review IHE USA list servs to determine if IHE Intl can use


  • 2015 Connectathon Marketing
    • Promotion to Lab and other domains
    • Action: Develop new domain marketing tool kit; invite Cardiology, Lab and Dental to provide challenges


  • Next call: Aug. 6 @ 9:00am central
    • Agenda: IHE European Connectathon Whitepaper Review
    • New domain marketing tool kit
    • Review marketing plan in current status; do we want to invest time in updating?

Marketing and Communications Committee

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