MarComm Cmte Teleconference Minutes 2014-07-02

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Attendees

  • Chris Carr
  • Nichole Drye-Mayo
  • Thom Kuhn
  • Molly McNally
  • Nancy Ramirez
  • Erin Sparnon

Minutes

  • IHE Webinar Series
    • Domain marketing
    • Target user groups associated w/domain; build out interest in current and new profiles
    • RSNA will send out copy for e-push on 7/8
    • Nichole will follow up w/domains not scheduled to present
    • Nichole will send Tom and Erin email blast content from June newsletter



  • July IHE News Blast Items:
    • World Summit - registration link and program with speakers
    • Supplement Tracker
    • Webinar Series
    • Case Study
  • Connectathon Preview
  • Action: Add subscribe link to first page of ihe.net
  • Action: Figure out how to capture more interested parties emails so we can collect more data; update online form
  • Action: Review IHE USA list servs to determine if IHE Intl can use


  • 2015 Connectathon Marketing
    • Promotion to Lab and other domains
    • Action: Develop new domain marketing tool kit; invite Cardiology, Lab and Dental to provide challenges


  • Next call: Aug. 6 @ 9:00am central
    • Agenda: IHE European Connectathon Whitepaper Review
    • New domain marketing tool kit
    • Review marketing plan in current status; do we want to invest time in updating?

Marketing and Communications Committee