MarComm Cmte Teleconference Minutes 2013-11-06

Attendees

• Lapo Bertini
• Thom Kuhn
• Celina Roth
• Erin Sparnon

RSNA staff: Chris Carr, Nichole Drye-Mayo, La Shawn Edwards, Joan McMillen

Minutes

• World Summit - Feb. 19-21 in Orlando, Florida

• Logo and graphics

• Update to include tagline
• Spell out Florida
• Make sure transparent background version of logo is available

• Save the date announcement
• Web page
• Target audiences

• Forward materials to Lapo to relay to IHE Europe lists
• Include announcement in HIMSS newsletter November blast (send to Celina, Nancy and Mary Ellen)
• Celina to investigate sending to international HIMSS lists and government relations office

• Speaker and program planning

• Mail Chimp

• Available for use by IHE groups
• Need to create ihe.net account in order to use

• Action Item: Chris to send Lapo account information to share with IHE Europe

• November email blast

• IHE Europe Connectathon reg; IHE North America Connectathon Conference (speaker list on IHE USA Website; reg opening Nov. 18 - Jan. 29); World Summit (opening of registration; themes)
• Please submit items to Nichole by end of day Friday, November 15th. Email will go out on Monday, November 18th
• Content deadline is due to RSNA staff the 15th of every month.

• Social Media Update

• Nichole uses Twitter to welcome new members and co-chairs, echo IHE announcements and events, retweet relevant posts of volunteers
• Use Facebook less often, for more general announcements
• Are there items we (as a committee) would like to promote via social media (for example World Summit)

• S&I Framework Structured Document Committee presenting proposals to QRPH

• HIMSS recognizes "influencers" in Health IT, communicates with, retweets, etc.

• Action Item: Nichole and Celina will meet to review social media practices

• IHE and Meaningful Use and other national health IT initiatives

• Update Google document describing use of IHE profiles in specs

• Action Item: Forward current document to group and ask for review. Set up process for getting verification/permission to reference from spec holders.

• Next Call: Move to Dec. 11 to avoid conflict with RSNA annual meeting

• Establishing consistent definition of Connectathons and their benefits internationally

Marketing and Communications Committee