MarComm Cmte Teleconference Minutes 2013-11-06

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  • Lapo Bertini
  • Thom Kuhn
  • Celina Roth
  • Erin Sparnon

RSNA staff: Chris Carr, Nichole Drye-Mayo, La Shawn Edwards, Joan McMillen


  • World Summit - Feb. 19-21 in Orlando, Florida
  • Logo and graphics
  • Update to include tagline
  • Spell out Florida
  • Make sure transparent background version of logo is available
  • Save the date announcement
  • Web page
  • Target audiences
  • Forward materials to Lapo to relay to IHE Europe lists
  • Include announcement in HIMSS newsletter November blast (send to Celina, Nancy and Mary Ellen)
  • Celina to investigate sending to international HIMSS lists and government relations office
  • Speaker and program planning
  • Mail Chimp
  • Available for use by IHE groups
  • Need to create account in order to use
  • Action Item: Chris to send Lapo account information to share with IHE Europe
  • November email blast
  • IHE Europe Connectathon reg; IHE North America Connectathon Conference (speaker list on IHE USA Website; reg opening Nov. 18 - Jan. 29); World Summit (opening of registration; themes)
  • Please submit items to Nichole by end of day Friday, November 15th. Email will go out on Monday, November 18th
  • Content deadline is due to RSNA staff the 15th of every month.
  • Social Media Update
  • Nichole uses Twitter to welcome new members and co-chairs, echo IHE announcements and events, retweet relevant posts of volunteers
  • Use Facebook less often, for more general announcements
  • Are there items we (as a committee) would like to promote via social media (for example World Summit)
  • S&I Framework Structured Document Committee presenting proposals to QRPH
  • HIMSS recognizes "influencers" in Health IT, communicates with, retweets, etc.
  • Action Item: Nichole and Celina will meet to review social media practices
  • IHE and Meaningful Use and other national health IT initiatives
  • Update Google document describing use of IHE profiles in specs
  • Action Item: Forward current document to group and ask for review. Set up process for getting verification/permission to reference from spec holders.
  • Next Call: Move to Dec. 11 to avoid conflict with RSNA annual meeting
  • Establishing consistent definition of Connectathons and their benefits internationally

Marketing and Communications Committee