MarComm Cmte Teleconference Minutes 2013-09-04: Difference between revisions

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==Attendees==
==Attendees==
* Lapo Bertini
* Chris Carr
* John Donnelly
* Nichole Drye Mayo
* La Shawn Edwards
* Thom Kuhn
* Joan McMillen
* Nancy Ramirez
* Celina Roth
* Erin Sparnon
* Tracey Stepuszek




==Minutes==
* IHE Marketing kit and marketing plan
:* Full set of [ftp://iheyr2@ftp.ihe.net/MarketingAndPresentations/branding_materials branding materials currently on ftp site]
::* Includes [ftp://iheyr2@ftp.ihe.net/MarketingAndPresentations/branding_materials/IHE_Brand_Materials_2013/IHE%20Brand%20Identity.pdf brand identity document] that provides basic information on graphical elements of logo
:* Need a full usage guide for logo materials
:* IHE Europe has developed some materials around use of logo, but not full set of guidelines
:* RSNA and HIMSS marketing can provide their guidelines as a model for IHE
:* Use ftp site as source for logos in use: send updates to secretary@ihe.net to maintain in ftp folders
* '''Action Item''': Chris and Nichole to develop draft document based on RSNA and HIMSS guidelines.


* Connecathon logo brainstorming
:* IHE Europe has developed a set of logos for national deployment committees that vary from the basic template in the brand identity document, as has IHE USA
:* IHE Europe has developed a proposed logo for the Connectathon
::* Consider implementing internationally; creating international Connectathon Website
* '''Action Item''': Lapo will distribute draft to group. Chris and Celina will discuss adaptation and implementation with IHE USA.


* Connectathon promotion
:* Channels for domain-specific promotion
:* IHE USA has developed set of messages and eblast points to promote the Connectathon
:* Need input from domain-specific channels (eg, Lab, Cardiology, ACP EHR Partners) on messages and how to get to their vendor communities
* '''Action Item''': Celina will distribute IHE USA promo points and messages for review.
* '''Action Item''': Chris will discuss and gather input on messages and distribution from diagnostic specialty groups.


* IHE.net
:* Comments/updates invited through [https://docs.google.com/a/ihe.net/forms/d/1UaJbtWWmyIkIrpfMZCZ6Lrgz9o4getgQ7LC_4Kf2Pcc/viewform comment form in place].


==Minutes==
* Update on Aug 15th Webinar IHE USA'S new partnering program advancing HIT's; Discussion deferred.


* IHE.net
* Use of mailing lists
:* Comments/updates
:* Currently each of IHE's Google Groups-based lists is available for members to communicate. IHEnews is a master list used for monthly email blasts and announcement of document publication.
:* Lapo has proposed a policy on use of lists.
* '''Action Item''': Lapo will turn proposal into a document and submit for review on Oct. 2 tcon.


* Update on Aug 15th Webinar IHE USA'S new partnering program advancing HIT's
* World Summit
:* Celina to provide update
:* Event planned for Feb. 20-21 (preceding HIMSS meeting) in Washington, DC
:* Global Deployment Coordination Committee (GDC)


* September email blast
* September email blast
:* Content for messaging
:* Content for messaging: North America Connectathon timeline, reg details; IHE Europe Connectathon press release


* Social Media Update
* Social Media Update - discussion deferred; add to Oct. agenda
:* Channels in use
:* Channels in use
:* Messages for posting
:* Messages for posting
:* Photos/videos
:* Photos/videos


* Connectathon promotion
* Marketing plan. Review areas that need updating [https://docs.google.com/a/ihe.net/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit Marketing Plan] - Discussion deferred.
:* Channels for domains-specific promotion
 
* Next Call: Weds, Oct. 2, 9-10am CT


* Status Updates carried over from last call
:* IHE Marketing kit and marketing plan
:* RSNA marketing team working on a guidelines document outlining use of branding materials (update)
:* IHE Europe - Cento Cento guidelines document, Chris and Lapo to submit for discussion/harmonization (update)
:* Connecathon logo update (Lapo)
:* Marketing plan. Review areas that need updating [https://docs.google.com/a/ihe.net/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit Marketing Plan]


[[Marketing and Communications Committee]]
[[Marketing and Communications Committee]]


[[Category: Minutes]]
[[Category: Minutes]]

Latest revision as of 10:43, 4 September 2013

Attendees

  • Lapo Bertini
  • Chris Carr
  • John Donnelly
  • Nichole Drye Mayo
  • La Shawn Edwards
  • Thom Kuhn
  • Joan McMillen
  • Nancy Ramirez
  • Celina Roth
  • Erin Sparnon
  • Tracey Stepuszek


Minutes

  • IHE Marketing kit and marketing plan
  • Need a full usage guide for logo materials
  • IHE Europe has developed some materials around use of logo, but not full set of guidelines
  • RSNA and HIMSS marketing can provide their guidelines as a model for IHE
  • Use ftp site as source for logos in use: send updates to secretary@ihe.net to maintain in ftp folders
  • Action Item: Chris and Nichole to develop draft document based on RSNA and HIMSS guidelines.
  • Connecathon logo brainstorming
  • IHE Europe has developed a set of logos for national deployment committees that vary from the basic template in the brand identity document, as has IHE USA
  • IHE Europe has developed a proposed logo for the Connectathon
  • Consider implementing internationally; creating international Connectathon Website
  • Action Item: Lapo will distribute draft to group. Chris and Celina will discuss adaptation and implementation with IHE USA.
  • Connectathon promotion
  • Channels for domain-specific promotion
  • IHE USA has developed set of messages and eblast points to promote the Connectathon
  • Need input from domain-specific channels (eg, Lab, Cardiology, ACP EHR Partners) on messages and how to get to their vendor communities
  • Action Item: Celina will distribute IHE USA promo points and messages for review.
  • Action Item: Chris will discuss and gather input on messages and distribution from diagnostic specialty groups.
  • IHE.net
  • Update on Aug 15th Webinar IHE USA'S new partnering program advancing HIT's; Discussion deferred.
  • Use of mailing lists
  • Currently each of IHE's Google Groups-based lists is available for members to communicate. IHEnews is a master list used for monthly email blasts and announcement of document publication.
  • Lapo has proposed a policy on use of lists.
  • Action Item: Lapo will turn proposal into a document and submit for review on Oct. 2 tcon.
  • World Summit
  • Event planned for Feb. 20-21 (preceding HIMSS meeting) in Washington, DC
  • Global Deployment Coordination Committee (GDC)
  • September email blast
  • Content for messaging: North America Connectathon timeline, reg details; IHE Europe Connectathon press release
  • Social Media Update - discussion deferred; add to Oct. agenda
  • Channels in use
  • Messages for posting
  • Photos/videos
  • Marketing plan. Review areas that need updating Marketing Plan - Discussion deferred.
  • Next Call: Weds, Oct. 2, 9-10am CT


Marketing and Communications Committee

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