MarComm Cmte Teleconference Minutes 2013-09-04

Attendees

• Lapo Bertini
• Chris Carr
• John Donnelly
• Nichole Drye Mayo
• La Shawn Edwards
• Thom Kuhn
• Joan McMillen
• Nancy Ramirez
• Celina Roth
• Erin Sparnon
• Tracey Stepuszek

Minutes

• IHE Marketing kit and marketing plan

• Full set of branding materials currently on ftp site

• Includes brand identity document that provides basic information on graphical elements of logo

• Need a full usage guide for logo materials
• IHE Europe has developed some materials around use of logo, but not full set of guidelines
• RSNA and HIMSS marketing can provide their guidelines as a model for IHE
• Use ftp site as source for logos in use: send updates to secretary@ihe.net to maintain in ftp folders

• Action Item: Chris and Nichole to develop draft document based on RSNA and HIMSS guidelines.

• Connecathon logo brainstorming

• IHE Europe has developed a set of logos for national deployment committees that vary from the basic template in the brand identity document, as has IHE USA
• IHE Europe has developed a proposed logo for the Connectathon

• Consider implementing internationally; creating international Connectathon Website

• Action Item: Lapo will distribute draft to group. Chris and Celina will discuss adaptation and implementation with IHE USA.

• Connectathon promotion

• Channels for domain-specific promotion
• IHE USA has developed set of messages and eblast points to promote the Connectathon
• Need input from domain-specific channels (eg, Lab, Cardiology, ACP EHR Partners) on messages and how to get to their vendor communities

• Action Item: Celina will distribute IHE USA promo points and messages for review.
• Action Item: Chris will discuss and gather input on messages and distribution from diagnostic specialty groups.

• IHE.net

• Comments/updates invited through comment form in place.

• Update on Aug 15th Webinar IHE USA'S new partnering program advancing HIT's; Discussion deferred.

• Use of mailing lists

• Currently each of IHE's Google Groups-based lists is available for members to communicate. IHEnews is a master list used for monthly email blasts and announcement of document publication.
• Lapo has proposed a policy on use of lists.

• Action Item: Lapo will turn proposal into a document and submit for review on Oct. 2 tcon.

• World Summit

• Event planned for Feb. 20-21 (preceding HIMSS meeting) in Washington, DC
• Global Deployment Coordination Committee (GDC)

• September email blast

• Content for messaging: North America Connectathon timeline, reg details; IHE Europe Connectathon press release

• Social Media Update - discussion deferred; add to Oct. agenda

• Channels in use
• Messages for posting
• Photos/videos

• Marketing plan. Review areas that need updating Marketing Plan - Discussion deferred.

• Next Call: Weds, Oct. 2, 9-10am CT

Marketing and Communications Committee