MarComm Cmte Teleconference Minutes 2013-08-07: Difference between revisions
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==Attendees== | ==Attendees== | ||
*Lapo Bertini | |||
*Chris Carr | |||
*John Donnelly | |||
*La Shawn Edwards | |||
*Thom Kuhn | |||
*Chris Lindop | |||
*Joan McMillen | |||
*Nancy Ramirez | |||
*Celina Roth | |||
==Minutes== | ==Minutes== | ||
*Launch of IHE.net website | * Launch of IHE.net website | ||
:* [https://docs.google.com/a/ihe.net/forms/d/1UaJbtWWmyIkIrpfMZCZ6Lrgz9o4getgQ7LC_4Kf2Pcc/viewform | :* [http://www.ihe.net New site] is now live. Still many refinements and improvements to work through, including those submitted by IHE Intl Board and Domain Coordination Committee | ||
:* MarComm members invited to review and submit comments using [https://docs.google.com/a/ihe.net/forms/d/1UaJbtWWmyIkIrpfMZCZ6Lrgz9o4getgQ7LC_4Kf2Pcc/viewform comment form] | |||
*IHE USA's new partner program Partnering to advance HIT | * IHE USA's new partner program Partnering to advance HIT | ||
:* Webinar Aug 15, 2013 9-10am central (Celina to provide overview) | :* Webinar Aug 15, 2013 9-10am central (Celina to provide overview) | ||
*Connectathon Marketing | * Connectathon Marketing | ||
:* Connectathon selling points | :* [https://docs.google.com/document/d/1dAKmhHwprcWOKRZpEu2SU4nAe2TRdW-Qg4THCaKt0jQ/edit?usp=sharing Connectathon selling points] shows the essential reasons to participate in the Connectathon. Will be used to derive marketing messages for this year's North American Connectathon. | ||
:* Alignment of IHE profiles and major national/regional projects and certification programs | :* [https://docs.google.com/a/ihe.net/spreadsheet/ccc?key=0AvSvbmWRIsFQdDU4a004eHoybXJlWlk4U0tpT19TZVE#gid=0 Matrix showing Alignment of IHE profiles and major national/regional projects and certification programs] - MarComm to review and add details where possible. Should focus on projects of greatest familiarity for vendors communities | ||
:* IHE Europe Connectathon marketing effort is in the process of segmenting vendors into those who have never participated, those who participated in the past and those who participate regularly | |||
:* Want to identify reasons for participation/non-participation and develop appropriate key message points; will review and respond to proposed points in selling points document | |||
:* Will add relevant projects to matrix | |||
:* Considering developing IHE app to consolidate marketing/social media information | |||
* Definition of Connectathon | |||
:* Should be drawn from [https://docs.google.com/a/ihe.net/document/d/1vCNugr7PYvi6DkPrOVfe1mxIuTPUXcxlVqabnGXB51Q/edit# Connectathon Guidelines document] | |||
*Co-Chair Elections results | *Co-Chair Elections results | ||
| Line 23: | Line 34: | ||
:* RSNA staff will update the respective @ihe.net domain email alias to reflect current information. This is critical to ensuring that all communications go to the appropriate people | :* RSNA staff will update the respective @ihe.net domain email alias to reflect current information. This is critical to ensuring that all communications go to the appropriate people | ||
*IHE Marketing kit | *IHE Marketing kit and marketing plan | ||
:* | :* Branding Materials are currently available [ftp://iheyr2@ftp.ihe.net/MarketingAndPresentations/branding_materials/IHE_Brand_Materials_2013 on ftp site] | ||
:* RSNA marketing working on a guidelines document to describe use of branding materials | |||
:* IHE Europe and vendor, Cento Cento also working on guidelines document | |||
::* '''Action Item''': Chris and Lapo will submit for discussion/harmonization on Sept. 4 call | |||
:* IHE Europe also working on creating a Connectathon logo; Lapo will submit for review on Sept. call | |||
:* [https://docs.google.com/a/ihe.net/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit Marketing Plan] still in need of updates. Review areas of update needed on Sept. 4 tcon | |||
* | * IHE Newsletter | ||
:* | :* August items for release: Due Friday 8/9; test version sent 8/12; live message sent 8/15 | ||
::* Launch of Website; North American Connectathon Dates; European Connectathon Dates; Co-chair elections | |||
:* Pre-publication review process: Chris and Nichole to send to reviewers and allow 48 hours to review test message | |||
::* Reviewers: Celina, Thom Kuhn, John Donnelly, Lapo Bertini | |||
* | * Next Meeting: Sept. 4, 9-10am CT | ||
: | :* Review branding guidelines documents | ||
:* | |||
[[Marketing and Communications Committee]] | [[Marketing and Communications Committee]] | ||
[[Category: Minutes]] | [[Category: Minutes]] | ||
Latest revision as of 13:42, 7 August 2013
Attendees
- Lapo Bertini
- Chris Carr
- John Donnelly
- La Shawn Edwards
- Thom Kuhn
- Chris Lindop
- Joan McMillen
- Nancy Ramirez
- Celina Roth
Minutes
- Launch of IHE.net website
- New site is now live. Still many refinements and improvements to work through, including those submitted by IHE Intl Board and Domain Coordination Committee
- MarComm members invited to review and submit comments using comment form
- IHE USA's new partner program Partnering to advance HIT
- Webinar Aug 15, 2013 9-10am central (Celina to provide overview)
- Connectathon Marketing
- Connectathon selling points shows the essential reasons to participate in the Connectathon. Will be used to derive marketing messages for this year's North American Connectathon.
- Matrix showing Alignment of IHE profiles and major national/regional projects and certification programs - MarComm to review and add details where possible. Should focus on projects of greatest familiarity for vendors communities
- IHE Europe Connectathon marketing effort is in the process of segmenting vendors into those who have never participated, those who participated in the past and those who participate regularly
- Want to identify reasons for participation/non-participation and develop appropriate key message points; will review and respond to proposed points in selling points document
- Will add relevant projects to matrix
- Considering developing IHE app to consolidate marketing/social media information
- Definition of Connectathon
- Should be drawn from Connectathon Guidelines document
- Co-Chair Elections results
- Make sure to copy secretary@ihe.net on updated domain co-chair elections so IHE Intl can congratulate and thank new/outgoing chairs (already working on this for social media)
- Ask Secretariats to make sure their wiki pages are updated with current co-chair information. (ie http://wiki.ihe.net/index.php?title=Committees and any other places)
- RSNA staff will update the respective @ihe.net domain email alias to reflect current information. This is critical to ensuring that all communications go to the appropriate people
- IHE Marketing kit and marketing plan
- Branding Materials are currently available on ftp site
- RSNA marketing working on a guidelines document to describe use of branding materials
- IHE Europe and vendor, Cento Cento also working on guidelines document
- Action Item: Chris and Lapo will submit for discussion/harmonization on Sept. 4 call
- IHE Europe also working on creating a Connectathon logo; Lapo will submit for review on Sept. call
- Marketing Plan still in need of updates. Review areas of update needed on Sept. 4 tcon
- IHE Newsletter
- August items for release: Due Friday 8/9; test version sent 8/12; live message sent 8/15
- Launch of Website; North American Connectathon Dates; European Connectathon Dates; Co-chair elections
- Pre-publication review process: Chris and Nichole to send to reviewers and allow 48 hours to review test message
- Reviewers: Celina, Thom Kuhn, John Donnelly, Lapo Bertini
- Next Meeting: Sept. 4, 9-10am CT
- Review branding guidelines documents