MarComm Cmte Teleconference Minutes 2013-08-07

Attendees

New site is now live. Still many refinements and improvements to work through, including those submitted by IHE Intl Board and Domain Coordination Committee
MarComm members invited to review and submit comments using comment form

Connectathon selling points shows the essential reasons to participate in the Connectathon. Will be used to derive marketing messages for this year's North American Connectathon.
Matrix showing Alignment of IHE profiles and major national/regional projects and certification programs - MarComm to review and add details where possible. Should focus on projects of greatest familiarity for vendors communities
IHE Europe Connectathon marketing effort is in the process of segmenting vendors into those who have never participated, those who participated in the past and those who participate regularly
Want to identify reasons for participation/non-participation and develop appropriate key message points; will review and respond to proposed points in selling points document
Will add relevant projects to matrix
Considering developing IHE app to consolidate marketing/social media information

Make sure to copy secretary@ihe.net on updated domain co-chair elections so IHE Intl can congratulate and thank new/outgoing chairs (already working on this for social media)
Ask Secretariats to make sure their wiki pages are updated with current co-chair information. (ie http://wiki.ihe.net/index.php?title=Committees and any other places)
RSNA staff will update the respective @ihe.net domain email alias to reflect current information. This is critical to ensuring that all communications go to the appropriate people

Branding Materials are currently available on ftp site
RSNA marketing working on a guidelines document to describe use of branding materials
IHE Europe and vendor, Cento Cento also working on guidelines document

Action Item: Chris and Lapo will submit for discussion/harmonization on Sept. 4 call

IHE Europe also working on creating a Connectathon logo; Lapo will submit for review on Sept. call
Marketing Plan still in need of updates. Review areas of update needed on Sept. 4 tcon

August items for release: Due Friday 8/9; test version sent 8/12; live message sent 8/15

Launch of Website; North American Connectathon Dates; European Connectathon Dates; Co-chair elections

Pre-publication review process: Chris and Nichole to send to reviewers and allow 48 hours to review test message