MarComm Cmte Teleconference Minutes 2013-07-03: Difference between revisions
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*Tracey Stepuszek | *Tracey Stepuszek | ||
*John Donnelly | *John Donnelly | ||
*Peter Mildenberger, PhD | |||
*Chris Carr | *Chris Carr | ||
*Joan McMillen | *Joan McMillen | ||
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:* [https://ihe.webex.com/ihe/onstage/g.php?p=EYeTQeAkzV67HippVBis1eIzNfbWKU9mR5MiibB78JTfbcSGiiH3&t=m Schedule]set | :* [https://ihe.webex.com/ihe/onstage/g.php?p=EYeTQeAkzV67HippVBis1eIzNfbWKU9mR5MiibB78JTfbcSGiiH3&t=m Schedule]set | ||
:* Need help promoting | :* Need help promoting | ||
:** Action: Chris and Nichole propose a very brief promotional description of Webinars to be included in IHE News blast and send to group for review | |||
:** Action: Chris and Nichole solicit primary contact with other domain sponsors represented, CAP, ACC, AAO, ACCE, AAMI, ACP, HIMSS (HIMSS Insider, infoblast, EHCRA - discuss further with HIMSS staff) - craft message to specific communities and provide in form that can be used immediately | |||
*IHE July email newsletter topics | *IHE July email newsletter topics | ||
:* New dates for 2014 North American Connectathon (Jan. 27-31) | :* New dates for 2014 North American Connectathon (Jan. 27-31) | ||
:* Add brief timeline for registration open and end dates | |||
:* Date and location of IHE Europe Connectathon | |||
:* Launch of new IHE.net website redesign | :* Launch of new IHE.net website redesign | ||
:* IHE Educational Webinar Series Registration | :* IHE Educational Webinar Series Registration | ||
:* ONC Webinar about MOU and eHealth - John Donnelly will forward to Chris and Nichole | |||
:* Separate category that has general but relevant info related to IHE | |||
* Review of [https://docs.google.com/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit?usp=sharing Marketing Plan] with Cento Cento | * Review of [https://docs.google.com/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit?usp=sharing Marketing Plan] with Cento Cento | ||
:* Develop new strategies from 2012 strategic planning meeting | :* Develop new strategies from 2012 strategic planning meeting | ||
:* Mobilizing domain sponsors to promote Connectathon events | :* Mobilizing domain sponsors to promote Connectathon events | ||
:* Action: Identify business goals for 2013 and specific marketing initiatives and define resources, timeline, etc. | |||
:* Action: Set up doodle for call before end of July; send general invitation to Marcomm committee to join the call to help develop marketing plan; Thomson Kuhn, Lapo Bertini, Chris Carr, Celina Roth, Nancy Ramirez, Nichole Drye-Mayo, Tracey Stepuszek | |||
*Connectathon marketing | *Connectathon marketing | ||
:* Need a subgroup of marketing/technical people to develop and promote messaging | :* Need a subgroup of marketing/technical people to develop and promote messaging | ||
:* Challenges: describing benefits of participation in context of US and Canadian market places; own regulatory intitiatives driven by government agencies and related groups | |||
:* Chris, Joyce and Alex will discuss relationships with IHE and ONC and programs like Interoperability Workgroup, S&I Framework | |||
:** What can IHE say that is compelling without overselling it and making unfounded claims | |||
:** Underlying specifications come from IHE and Connectathon | |||
:** Develop core message about testing and certification (add to agenda with CC, JS and AL); forward draft to Eric Heflin and John Donnelly | |||
* HIMSS survey update | * HIMSS survey update | ||
* Page creation on [http://stage.ihe.net/ redesign of ihe.net] has been initiated; to be completed by 7/10 | * Page creation on [http://stage.ihe.net/ redesign of ihe.net] has been initiated; to be completed by 7/10 | ||
:* What's new in IHE? | |||
:** Review on monthly calls | |||
:** Provide editorial training for members | |||
:** IHE Meetings and Events Calendar | |||
:** More diverse picture; scrolling image or collage to provide several images | |||
:** Send email to Lapo requesting 3 pictures from Connectathon | |||
* Solicitation of IHE Implementation Briefs (formerly success stories) | * Solicitation of IHE Implementation Briefs (formerly success stories) | ||
Latest revision as of 12:51, 3 July 2013
Attendees
- Erin Sparnon
- Nancy Ramirez
- Thomson Kuhn
- Tracey Stepuszek
- John Donnelly
- Peter Mildenberger, PhD
- Chris Carr
- Joan McMillen
- Nichole Drye-Mayo
Minutes
- Webinar Series
- Registration open
- Scheduleset
- Need help promoting
- Action: Chris and Nichole propose a very brief promotional description of Webinars to be included in IHE News blast and send to group for review
- Action: Chris and Nichole solicit primary contact with other domain sponsors represented, CAP, ACC, AAO, ACCE, AAMI, ACP, HIMSS (HIMSS Insider, infoblast, EHCRA - discuss further with HIMSS staff) - craft message to specific communities and provide in form that can be used immediately
- IHE July email newsletter topics
- New dates for 2014 North American Connectathon (Jan. 27-31)
- Add brief timeline for registration open and end dates
- Date and location of IHE Europe Connectathon
- Launch of new IHE.net website redesign
- IHE Educational Webinar Series Registration
- ONC Webinar about MOU and eHealth - John Donnelly will forward to Chris and Nichole
- Separate category that has general but relevant info related to IHE
- Review of Marketing Plan with Cento Cento
- Develop new strategies from 2012 strategic planning meeting
- Mobilizing domain sponsors to promote Connectathon events
- Action: Identify business goals for 2013 and specific marketing initiatives and define resources, timeline, etc.
- Action: Set up doodle for call before end of July; send general invitation to Marcomm committee to join the call to help develop marketing plan; Thomson Kuhn, Lapo Bertini, Chris Carr, Celina Roth, Nancy Ramirez, Nichole Drye-Mayo, Tracey Stepuszek
- Connectathon marketing
- Need a subgroup of marketing/technical people to develop and promote messaging
- Challenges: describing benefits of participation in context of US and Canadian market places; own regulatory intitiatives driven by government agencies and related groups
- Chris, Joyce and Alex will discuss relationships with IHE and ONC and programs like Interoperability Workgroup, S&I Framework
- What can IHE say that is compelling without overselling it and making unfounded claims
- Underlying specifications come from IHE and Connectathon
- Develop core message about testing and certification (add to agenda with CC, JS and AL); forward draft to Eric Heflin and John Donnelly
- HIMSS survey update
- Page creation on redesign of ihe.net has been initiated; to be completed by 7/10
- What's new in IHE?
- Review on monthly calls
- Provide editorial training for members
- IHE Meetings and Events Calendar
- More diverse picture; scrolling image or collage to provide several images
- Send email to Lapo requesting 3 pictures from Connectathon
- What's new in IHE?
- Solicitation of IHE Implementation Briefs (formerly success stories)
- Current page
- Form for submission of new materials
- Get update from IHE Japan & Netherlands
- Asip Asante