MarComm Cmte Teleconference Minutes 2013-07-03

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Attendees

  • Erin Sparnon
  • Nancy Ramirez
  • Thomson Kuhn
  • Tracey Stepuszek
  • John Donnelly
  • Peter Mildenberger, PhD
  • Chris Carr
  • Joan McMillen
  • Nichole Drye-Mayo

Minutes

  • Webinar Series
  • Registration open
  • Scheduleset
  • Need help promoting
    • Action: Chris and Nichole propose a very brief promotional description of Webinars to be included in IHE News blast and send to group for review
    • Action: Chris and Nichole solicit primary contact with other domain sponsors represented, CAP, ACC, AAO, ACCE, AAMI, ACP, HIMSS (HIMSS Insider, infoblast, EHCRA - discuss further with HIMSS staff) - craft message to specific communities and provide in form that can be used immediately
  • IHE July email newsletter topics
  • New dates for 2014 North American Connectathon (Jan. 27-31)
  • Add brief timeline for registration open and end dates
  • Date and location of IHE Europe Connectathon
  • Launch of new IHE.net website redesign
  • IHE Educational Webinar Series Registration
  • ONC Webinar about MOU and eHealth - John Donnelly will forward to Chris and Nichole
  • Separate category that has general but relevant info related to IHE
  • Develop new strategies from 2012 strategic planning meeting
  • Mobilizing domain sponsors to promote Connectathon events
  • Action: Identify business goals for 2013 and specific marketing initiatives and define resources, timeline, etc.
  • Action: Set up doodle for call before end of July; send general invitation to Marcomm committee to join the call to help develop marketing plan; Thomson Kuhn, Lapo Bertini, Chris Carr, Celina Roth, Nancy Ramirez, Nichole Drye-Mayo, Tracey Stepuszek
  • Connectathon marketing
  • Need a subgroup of marketing/technical people to develop and promote messaging
  • Challenges: describing benefits of participation in context of US and Canadian market places; own regulatory intitiatives driven by government agencies and related groups
  • Chris, Joyce and Alex will discuss relationships with IHE and ONC and programs like Interoperability Workgroup, S&I Framework
    • What can IHE say that is compelling without overselling it and making unfounded claims
    • Underlying specifications come from IHE and Connectathon
    • Develop core message about testing and certification (add to agenda with CC, JS and AL); forward draft to Eric Heflin and John Donnelly
  • HIMSS survey update
  • What's new in IHE?
    • Review on monthly calls
    • Provide editorial training for members
    • IHE Meetings and Events Calendar
    • More diverse picture; scrolling image or collage to provide several images
    • Send email to Lapo requesting 3 pictures from Connectathon
  • Solicitation of IHE Implementation Briefs (formerly success stories)