MarComm Cmte Teleconference Minutes 2012-12-12

Attendees

• Chris Carr
• Chris Lindop
• Joan McMillen
• Shelley Melanson
• Eric Poiseau
• Celina Roth

Minutes

• December IHE news Topics

• IHE Europe Connectathon registration closing Jan. 15: Eric will provide paragraph with link
• IHE NA Connectathon Conference - agenda and registration info: Celina will provide paragraph with link
• Action Item: Chris and Nichole will assemble eblast and send out by Friday

• Product Registry

• Eric presented new features developed for the registry including a better layout of information, with thumbnail previews of statement documents

• Committee suggested minor refinements to presentation: using company name and hiding file name in preview mode

• MarComm support to encourage adoption:

• Focused message to Connectathon participants promoting value of registry in driving customers to their sites

• Eric showed current integration with Connectathon Database and some additional points of integration
• System produces analytics that can be used by MarComm and Domain Coordination Committee to evaluate implementation of profiles and interest in marketplace

• Action Item: Eric will distribute url. MarComm Committee to provide any additional comments
• Action Item: Develop message for Connectathon participants and users directing them to the Registry

• Marketing logo materials and Style Guide

• Ensure that it includes .eps files as well as CMYK/PMS colors
• Include deployment committees and domain committee logos

• Shelley Melanson needs for pre-HIMSS production work

• Investigate trademark application
• Goal to have entire package for review on next call

• Website relaunch

• Website Spotlight section on redesigned home page

• Connectathon videos

• Committee Recruitment Meeting at NA Connectathon

• IHE Deployment Briefs (aka User Success Stories)

• Next meeting: Jan. 9, 9-10:30 am CT

Marketing and Communications Committee