MarComm Cmte Teleconference Minutes 2012-10-03

Attendees

• Chris Carr
• Joan McMillen
• Celina Roth
• Shelley Melanson
• Chris Lindop
• Thom Kuhn
• Tracey Stepuszek
• LaShawn Edwards
• Nichole Drye-Mayo

Minutes

• Review October IHE News topics

• Include IHE NA Connectathon registration (closing 10/5) and Connectathon Conferences announcements provided by Celina Roth

• Add reference to networking opportunities for Connectathon participants (referring to social event)
• Add reference to Webinar series sessions
• If available, include information on Showcase registration (which also closes Oct. 5)

• Action Item: Chris Carr and Nichole Drye-Mayo to send out blast today to encourage last minute Connectathon registration

• Review November IHE news Topics

• Connectathon Conference - opening registration: Celina Roth will provide essential information
• IHE Europe Connectathon registration: Chris to get information from Marie-Astrid and Harm-Jan
• Include reference to Webinar series sessions

• Website redevelopment plan

• Project stakeholders meeting with RSNA marketing staff today
• Content inventory identifies pages needing update before launch of new site

• Updated content received from many domains and deployment committees

• Copy decks of 5-6 core pages will be distributed for review by MarComm

• Action Item: Chris Carr to distribute all pages by 10/8
• Action Item: MarComm members to provide comments by 10/19

• Update on Marketing Plan

• Final section detailing marketing activities by IHE Deployment Committees and related groups needs to be updated

• Action Item: Deployment committee representatives to review and update information

• Connectathon video materials

• Shelley Melanson has developed draft video script that will be used for RSNA Image Sharing demonstration

• Action Item: Needs input from Chris Carr by end of October

• Connectathon Video clips have been produced and are awaiting approval from speakers to use in published video materials

• Celina Roth has posted to ftp site: ftp://ftp.ihe.net/MarketingAndPresentations/Video/
• Action Item: Celina seeking permissions to include in videos
• Goal to develop more general Connectathon video that can be updated annually and posted prominently

• Reviewed radiology-focused Connectathon video produced at 2012 Connectathon

• Incorporate material from this video into more general Connectathon video
• Action Item: Chris Carr to post this video along with other Connectathon videos (eg, from IHE E Bern Connectathon) on Connectathon Website

• Action Item: RSNA staff to create IHE International You Tube Channel? Need to register. Require prior review of anything that is posted.

• IHE USA channel already exists

• Recruitment

• No volunteer response from message distributed with September IHE News
• Require participation from each Domain and Deployment Committee

• Action Item: Chris Carr to add to agenda for Domain Coordination Committee by first of year
• Make participation part of requirements for Deployment Coordination Committee

• Identifying key volunteers for IHE Spotlight section on redesigned home page

• Get Secretaries to nominate their most active and enthusiastic volunteers

• Action Item: Nichole Drye-Mayo to add to agenda for next Secretaries meeting

• Next meeting: Nov. 7, 9-10:30 am CT

• Add to November MarComm agenda

• User Success Stories
• Marketing logo materials and Style Guide

Marketing and Communications Committee