MarComm Cmte Teleconference Minutes 2012-09-05: Difference between revisions

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==Attendees==
*Chris Carr
*John Donnelly
*La Shawn Edwards
*Thom Kuhn
*Chris Lindop
*Joan McMillen
*Shelley Melanson
*Celina Roth
*Jim St. Clair
*Erin Sparnon
*Tracey Stepuszek
==Minutes==
* Review [http://wiki.ihe.net/index.php?title=Marketing_and_Communications_Committee#Timeline September IHE News eBlast]
* Review [http://wiki.ihe.net/index.php?title=Marketing_and_Communications_Committee#Timeline September IHE News eBlast]
:*Copy deadline due to RSNA marketing team on September 6
:*Copy deadline due to RSNA marketing team on September 6
:*Newsletter will be sent to IHE News on September 10  
::* Add invite to "How to Write a Profile" session to item about call for proposals
:* Newsletter will be sent to IHE News on September 10  
:* No segmentation of list by professional interest, etc.
::* '''Action Item:''' Review self-subscription form on future MarComm Meeting
:* Add info on AAMI meeting: Oct. 2-3; includes IHE PCD presentations
::* Get info from Celina Roth's 8/30 message
 
* Update on new logo adoption
* Website redevelopment plan
* Website redevelopment plan
:* [https://docs.google.com/a/ihe.net/spreadsheet/ccc?key=0AvSvbmWRIsFQdE8wY3p6U1JwdFdSSWt3S1ViREVQMUE#gid=0 Content inventory]
:* [https://docs.google.com/a/ihe.net/spreadsheet/ccc?key=0AvSvbmWRIsFQdE8wY3p6U1JwdFdSSWt3S1ViREVQMUE#gid=0 Content inventory]
:* Copy deck distribution
:* Copy deck distribution
:* Content renewal
::* '''Action Item:''' Chris Carr to distribute core pages and review on Marketing discussion on 9/19, 9-10am CT
* Review proposed taglines
 
* Updates of Domain Wiki pages
:* Many domain pages and committee pages are out of date or inconsistent
:* '''Action Item:''' Chris Carr will make an agenda item on DCC and Domain Secretaries calls
 
* Progress of brochure/video development
* Progress of brochure/video development
* Marketing Plan updates
:* Brochure is posted on [http://www.iheusa.org/docs/FinalBrochureV3_002.pdf IHE USA Website]
 
* [https://docs.google.com/a/ihe.net/document/d/1biPjkWUkl6qdHHaKhyrrWFfWLMUtZaFIY4QcKaibavI/edit Marketing Plan] updates
:* Latest version updated to include new Vision and Mission Statement
:* Needs update of Website Redesign section to include target delivery dates
 
 
* Review marketing phrases:
* Review marketing phrases:
:* Seamless & Secure healthcare everywhere
:* Seamless & Secure healthcare everywhere
Line 22: Line 54:
:* Think connected
:* Think connected
:* Imagine. Connected healthcare
:* Imagine. Connected healthcare
::* "Connected healthcare" is general theme the committee converged on, with some feeling that "information" would need to be included.
::* Review marketing assets as they are developed and decide whether a new "tagline" needs to be included.
* Next Call: Weds, Oct. 3, 9-10:30am
:* Review Website page designs




Latest revision as of 14:11, 5 September 2012

Attendees

  • Chris Carr
  • John Donnelly
  • La Shawn Edwards
  • Thom Kuhn
  • Chris Lindop
  • Joan McMillen
  • Shelley Melanson
  • Celina Roth
  • Jim St. Clair
  • Erin Sparnon
  • Tracey Stepuszek

Minutes

  • Copy deadline due to RSNA marketing team on September 6
  • Add invite to "How to Write a Profile" session to item about call for proposals
  • Newsletter will be sent to IHE News on September 10
  • No segmentation of list by professional interest, etc.
  • Action Item: Review self-subscription form on future MarComm Meeting
  • Add info on AAMI meeting: Oct. 2-3; includes IHE PCD presentations
  • Get info from Celina Roth's 8/30 message
  • Update on new logo adoption
  • Website redevelopment plan
  • Action Item: Chris Carr to distribute core pages and review on Marketing discussion on 9/19, 9-10am CT
  • Updates of Domain Wiki pages
  • Many domain pages and committee pages are out of date or inconsistent
  • Action Item: Chris Carr will make an agenda item on DCC and Domain Secretaries calls
  • Progress of brochure/video development
  • Latest version updated to include new Vision and Mission Statement
  • Needs update of Website Redesign section to include target delivery dates


  • Review marketing phrases:
  • Seamless & Secure healthcare everywhere
  • Seamless & Secure healthcare for everyone
  • Connecting healthcare everywhere
  • Connecting healthcare to everyone
  • Healthcare. Connected
  • The future of healthcare
  • Now, you're connected
  • Interoperable healthcare everywhere
  • Interoperable healthcare for everyone
  • Integrated healthcare everywhere
  • Think connected
  • Imagine. Connected healthcare
  • "Connected healthcare" is general theme the committee converged on, with some feeling that "information" would need to be included.
  • Review marketing assets as they are developed and decide whether a new "tagline" needs to be included.
  • Next Call: Weds, Oct. 3, 9-10:30am
  • Review Website page designs


Marketing and Communications Committee

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