MarComm Teleconference 2008-11-20
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Attendees
- Chris Carr, RSNA
- Harm-Jan Wessels, Forcare
- Nichole Drye-Mayo, RSNA
Minutes
1) IHE News Nov. 30 Message
- Include news about EpSOS project:
- 28 million Euro, 3 year program across 12 European countries
- Goal is to develop system to exchange two kinds of data:
- Emergency care data
- Medication data
- Basic Use Case: Someone is traveling abroad, has accident or needs meds
- Project must address coding, translation issues (8 languages)
- Connecting national networks that have different architectures
- IHE Europe is an official "beneficiary" funded by EU
- Role of IHE-E is Industry Team Coordinator: conduit for consortium of 30 companies in healthcare IT arena contributing to project
- Develop specs
- Design solutions
- Provide components
- Reference epSOS Website and IHE Europe press release
- Action Item: Chris Carr will develop a brief paragraph for Nov. 30 ihenews message
2) Development of other shared Marketing Materials
- RSNA has developed two-page handout brochure for general recruitment
- Available for use and adaptation by other groups
- IHE-E MarComm developing FAQ document
- IHE developing new set of Success Stories
- Developing in various national languages with English translations
3) MarComm Strategic Issues
- Profile browser: easier pathways for clinical users to find the material within IHE relevant to them
- Product Registry: expand discussion of design; hire consultant from outside to help with design review; someone with background in marketing via Web
- Website Redesign: IHE-E and IHE-USA sponsors will convene marketing experts with Web design resources and identify priorities for redesign; critical content for development
4) Next Tcon: Friday, Dec. 12, 9am CT