MarComm Cmte Teleconference Minutes 2014-08-06

From IHE Wiki
Jump to navigation Jump to search


  • John Donnelly
  • Nichole Drye Mayo
  • Joan McMillen
  • Molly McNally
  • Celina Roth


  • IHE Webinar Series
    • Domain marketing
    • Target user groups associated w/domain; build out interest in current and new profiles
    • Ask to add promotion slide to the remaining webinars on the World Summit
      • PCC, Kick off, and Radiology can promote the webinar
      • ACTION: Nichole will complete the promotion slide and pass along to the group

  • August IHE News Blast Items:
    • World Summit Overview
    • Supplement Tracker
    • Webinar Series
    • Connectathon Preview and promotion
      • Registration opening on 8/25
      • Celine to get information to RSNA by 8/13
      • Blast to be sent out on 8/18

  • 2015 Connectathon Marketing
    • Promotion of profiles to domains
      • Promote the profiles at risk of being dropped due to low interest/partners
      • Need to determine what the value add and what is going to take to be successful in promoting low interest profiles
    • IRAP program will be returning

  • Next call: Sept. 3 @ 9:00am central
    • Discuss the marketing plan and development cycle together

Marketing and Communications Committee