MarComm Cmte Teleconference Minutes 2013-10-02
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Attendees
- Lapo Bertini
- Chris Carr
- John Donnelly
- Nichole Drye-Mayo
- La Shawn Edwards
- Adrianne Glowski
- Chris Lindop
- Joan McMillen
- Nancy Ramirez
- Celina Roth
- Erin Sparnon
Minutes
- Update World Summit
- Event planned for Feb. 20-21 (preceding HIMSS meeting) in Orlando, FL
- Global Deployment Coordination Committee (GDC)
- Looking at new dates to hold open GDC meeting for attendees attending HIMSS conference as well as the World Summit
- Two people are putting together two development tracks as well as development panel.
- Input will be sought from the Mar Comm committee as to who and how to Market the event.
- USA-EU Collaboration
- Created a task force of Lapo, Chris Lindop, and Chris Carr to work on the marketing of the World Summit
- October email blast
- Content for messaging: North America Connectathon selling points, timeline, reg details; IHE Europe Connectathon press release; RO Connectathon (April/May 2014)
- possibly move up the blast date from its original 10/15 date since connectathon registration ends on 10/18
- Connectathon Marketing
- Action: Celina will send marketing content to the MarComm Committee
- Action: Chris will use this material out to develop a targeted blast to the diagnostic domains stating the relevance of IHE in reference to MU
- Content for messaging: North America Connectathon selling points, timeline, reg details; IHE Europe Connectathon press release; RO Connectathon (April/May 2014)
- Orientation Materials
- Updates to participation page
- Welcome additional feedback on this page
- Automated message to Google Group registrants
- Updates to participation page
- Social Media Update
- Channels in use
- Facebook and twitter for IHE International live - update these with new members, blast information and key IHE activities
- Messages for posting
- Contact Nichole Drye Mayo if you have material for our social media avenues
- Photos/videos
- Channels in use
- Marketing plan. Review areas that need updating Marketing Plan - Discussion deferred.