MarComm Cmte Teleconference Agenda 2013-05-01

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  • May eblast items
  • Review MarComm tasks from IHE Intl Strategic Plan
  • Primary Initiatives : 2. Develop a marketing and communications plan that will increase awareness of IHE International to targeted markets
  • Goal 1 : Expand education, awareness, and best practices among: Educational institutions. HIT awareness organizations, Regional health systems, Local subject matter experts, Local IT events
  • Goal 3 : The IHE brand will be well known and accepted as the #1 approach for achieving interoperability.
  • 3.1 IHE will offer a collaborative branding strategy that can be adapted and implemented by deployment committees.
  • 3.2 IHE will develop an overall international marketing and communications plan with tailored approaches to countries’ needs and addressing audiences, media and messaging.
  • 3.3 IHE will urge and support use of a common marketing platform by all constituent groups.
  • 3.4 IHE will demonstrate the value of interoperability that is data driven and results oriented.
  • redesign launch status
  • World Summit/IHE Europe Connectathon Update

Marketing and Communications Committee