Difference between revisions of "MarComm Cmte Teleconference Minutes 2012-04-04"

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==Minutes==
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1. Marketing and Branding Plan
 +
* Board reviewed plan and expressed reservations about draft mission statement and logo
 +
* RSNA marketing staff developing updated logos
 +
* Excise mission statement from marketing plan, focus on tactics
 +
 +
2. Website Updates
 +
* Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
 +
* Site map needs to include plan for content migration/development including distributed ownership of content
 +
* Needs to include plan for deploying new logo elements, graphics
 +
* Coordinate with other linked Websites to share design elements and guidelines
 +
* Make Wiki content more visible and bring forward key content from Wiki
 +
* Action Item: Chris Carr to provide content inventory, wireframes and draft site map
 +
 +
3. IHE Europe Connectathon Marketing
 +
* Add preview to monthly email blast
 +
* Press release being developed: Attendance will grow over 2011 event
 +
* Site events being planned: include Swiss eHealth meeting
 +
 +
4. Deployment Project Information Gathering
 +
* Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
 +
* Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation
 +
 +
5. Monthly News Email Updates
 +
* Added items for March update
 +
:* IHE E Connectathon preview
 +
:* IHE E Video
 +
:* Interop Showcase recap
 +
:* ITI Webinars
 +
:* Deployment Projects meeting
 +
 +
6. Product Registry as Marketing Tool
 +
* User experience could be enhanced by providing a more intuitive way of sorting the information based on user needs (eg, "setting up an HIE")
 +
* Work group to provide input on UI: John Donnelly, Thom Kuhn, Harm-Jan (or other IHE E rep), Chris Carr, Celina Roth/Jim St. Clair, Eric Poiseau
 +
:* Action Item: Chris Carr to set up tcon of working group to gather and document feature requests
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 +
 +
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[[Marketing and Communications Committee]]
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[[Category: Minutes]]

Revision as of 13:38, 2 April 2012

Attendees

Minutes

1. Marketing and Branding Plan

  • Board reviewed plan and expressed reservations about draft mission statement and logo
  • RSNA marketing staff developing updated logos
  • Excise mission statement from marketing plan, focus on tactics

2. Website Updates

  • Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
  • Site map needs to include plan for content migration/development including distributed ownership of content
  • Needs to include plan for deploying new logo elements, graphics
  • Coordinate with other linked Websites to share design elements and guidelines
  • Make Wiki content more visible and bring forward key content from Wiki
  • Action Item: Chris Carr to provide content inventory, wireframes and draft site map

3. IHE Europe Connectathon Marketing

  • Add preview to monthly email blast
  • Press release being developed: Attendance will grow over 2011 event
  • Site events being planned: include Swiss eHealth meeting

4. Deployment Project Information Gathering

  • Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
  • Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation

5. Monthly News Email Updates

  • Added items for March update
  • IHE E Connectathon preview
  • IHE E Video
  • Interop Showcase recap
  • ITI Webinars
  • Deployment Projects meeting

6. Product Registry as Marketing Tool

  • User experience could be enhanced by providing a more intuitive way of sorting the information based on user needs (eg, "setting up an HIE")
  • Work group to provide input on UI: John Donnelly, Thom Kuhn, Harm-Jan (or other IHE E rep), Chris Carr, Celina Roth/Jim St. Clair, Eric Poiseau
  • Action Item: Chris Carr to set up tcon of working group to gather and document feature requests


Marketing and Communications Committee