MarComm Cmte Teleconference Minutes 2016-03-17

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Attendees

  • Chris Carr
  • John Donnelly
  • Jamie Kontos
  • Michael McCoy
  • Charles Parisot
  • Nancy Ramirez


Minutes

  • Committee governance and participation
  • Create official committee roster
  • Invite participation from national groups, particularly IHE USA and IHE Europe, the GDC and DCC
  • Request designated membership
  • Remind group of urgency of mission and activities
  • Designate areas where support is needed
  • Identify deliverables


  • Communication Strategy Task Force
  • Internal communication
  • Expansive version for publication to Web
  • Concise version for communication at World Summit
  • Other standards bodies
  • Targeted government agencies
  • Next step is teleconference to review integrated document:
  • Action: Jamie will distribute document for review and work on scheduling teleconference


  • Committee Goal: Promote IHE activities and user success stories
  • California HIE implementation of HPD
  • Peoria (Steve Kastelein) - implementation of cardiology profiles
  • Success Stories developed by IHE USA: one developed and several submitted requiring further development; list of 6 applicants that can be communicated


  • Membership: 2020 Vision
  • Next step: Thank renewed members, point to membership page
  • Membership renewal begins in April
  • Targeted message to contacts from previous members: past interest; number of peers who have renewed; why have they not renewed?
  • Membership page with logos: direct thank you to renewed members
  • Outreach to National Deployment Committees;
  • Action: Develop policy language to present to FSWG and BoC prior to Board for review/approval


  • World Summit
  • Review Marketing Toolkit
  • Outreach to ONC/Steve Posnack to inquire whether he will attend eHealth Week; invite to speak at World Summit?
  • Encourage collaboration between IHE and Interoperability Standards Advisory (ISA)
  • Develop extract of ISA for various projects: IHE, Image Share, EHRA


  • IHE International 2016 Educational Series
    • Goal: Highlight what's new or important in IHE Domains before IHE North American Connectathon registration opens. Attendees will receive a high level overview of new profiles and use cases domains will address in their work cycle and in Connectathon testing.
    • Webinar Presentations: June 1-August 26
      • May 1: Deadline for DCC Planning Committee and Domain Secretariats to submit logistics form.


  • Monthly Newsletter
    • Recommend making this bi-monthly (every 2 months); 3rd Monday of the month
      • 2016: April, June, August, October, December
      • Solicit content: March 17-31
      • Prepare draft newsletter April 1-13
      • Send newsletter April 18


  • Interoperability Proving Ground
    • The Interoperability Proving Ground (IPG) is an open, community platform where you can share, learn, and be inspired by interoperability projects taking place across the nation.
      • Identify IHE interoperability projects.


  • IHE International Promotional Methods
    • Social Media (RSNA staff working on getting Twitter analytics)
      • Youtube: IHEIntl
      • Twitter: @IHEIntl
    • IHE Newsletter


Marketing and Communications Committee

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