Attendees
- Chris Carr
- John Donnelly
- Nichole Drye-Mayo
- La Shawn Edwards
- Jaclyn Kelly
- Thom Kuhn
- Joan McMillen
- Celina Roth
- Erin Sparnon
Minutes
- Nichole has developed timeline of steps to prepare for Webinar series
- Domain sponsors and planning committee chairs are responsible for identifying topics and speakers
- RSNA Marketing will host toolkit of materials that domain sponsors can use to promote their domains' Webinars
- Action: RSNA staff to develop inventory of current materials and new materials needed -- goal to have by April 16
- Action: Nichole will send request for speakers and topics to domain sponsors and co-chairs. Invite domain sponsors to suggest specific marketing messages and materials.
- World Summit - Sept. 11-13, Chicago
- GDC developing program and confirming speakers
- Save the date sent on March 28
- Second message to be sent after program confirmed
- Registration to open April 21
- Create marketing toolkit page to share
- Share promo materials with HL7, promote joint attendance
- Promote to HIMSS Europe and Asia contingents; include in RSNA Insider/RSNA News; American EHR Partners
- April IHE News Blast: Send date April 15; Copy due Friday, April 11
- IHE Europe Connectathon update: Chris to develop with John Bronski, Lapo Bertini
- IHE North America Connectathon 2015 at HIMSS Global Center for Innovation and Convention Center: Celina to provide information
- World Summit - overview of program, planning, registration: Chris, Nichole to develop
- HIMSS14 Showcase wrap-up - Celina to check
- HIMSS Showcase/IHE Demo in Saudi - Celina checking with Sandy Vance
- IHE North America Connectathon 2015 marketing
- HIMSS developing timeline of Connectathon activities, including promotional announcements
- Goal to expand outreach to industry segments not well represented at Connectathon, eg, Lab/Path, Cardiology
- Work with domain sponsors to develop messages on ROI of Connectathon specific to their industry segments; eg, relevance of IHE testing to MU requirements specific to domain
- Matrix of technical requirements and specifications to IHE Profiles: present to DCC and domain experts at domain committee meetings
- Action: Celina will send link to current document to MarComm list
- Next call: May 7th @ 9:00am central
Marketing and Communications Committee