MarComm Cmte Teleconference Minutes 2012-03-06
Attendees
- Chris Carr
- John Donnelly
- LaShawn Edwards
- Thom Kuhn
- Celina Roth
- Erin Sparnon
- Harm-Jan Wessels
Minutes
1. Marketing and Branding Plan
- Board reviewed plan and expressed reservations about draft mission statement and logo
- RSNA marketing staff developing updated logos
- Excise mission statement from marketing plan, focus on tactics
2. Website Updates
- Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
- Site map needs to include plan for content migration/development including distributed ownership of content
- Needs to include plan for deploying new logo elements, graphics
- Coordinate with other linked Websites to share design elements and guidelines
- Make Wiki content more visible and bring forward key content from Wiki
- Action Item: Chris Carr to provide content inventory, wireframes and draft site map
3. IHE Europe Connectathon Marketing
- Add preview to monthly email blast
- Press release being developed: Attendance will grow over 2011 event
- Site events being planned: include Swiss eHealth meeting
4. Deployment Project Information Gathering
- Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
5. Monthly News Email Updates
6. Product Registry as Marketing Tool