MarComm Cmte Teleconference Minutes 2012-03-06: Difference between revisions
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==Minutes== | ==Minutes== | ||
1. Marketing and Branding Plan | 1. Marketing and Branding Plan | ||
* Board reviewed plan and expressed reservations about draft mission statement and logo | |||
* RSNA marketing staff developing updated logos | |||
* Excise mission statement from marketing plan, focus on tactics | |||
2. | 2. Website Updates | ||
* Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc. | |||
* Site map needs to include plan for content migration/development including distributed ownership of content | |||
* Needs to include plan for deploying new logo elements, graphics | |||
* Coordinate with other linked Websites to share design elements and guidelines | |||
* Make Wiki content more visible and bring forward key content from Wiki | |||
* Action Item: Chris Carr to provide content inventory, wireframes and draft site map | |||
3. | 3. IHE Europe Connectathon Marketing | ||
* Add preview to monthly email blast | |||
* Press release being developed: Attendance will grow over 2011 event | |||
* Site events being planned: include Swiss eHealth meeting | |||
4. | 4. Deployment Project Information Gathering | ||
* Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts | |||
* | |||
5. Monthly News Email Updates | 5. Monthly News Email Updates | ||
Revision as of 10:48, 7 March 2012
Attendees
- Chris Carr
- John Donnelly
- LaShawn Edwards
- Thom Kuhn
- Celina Roth
- Erin Sparnon
- Harm-Jan Wessels
Minutes
1. Marketing and Branding Plan
- Board reviewed plan and expressed reservations about draft mission statement and logo
- RSNA marketing staff developing updated logos
- Excise mission statement from marketing plan, focus on tactics
2. Website Updates
- Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
- Site map needs to include plan for content migration/development including distributed ownership of content
- Needs to include plan for deploying new logo elements, graphics
- Coordinate with other linked Websites to share design elements and guidelines
- Make Wiki content more visible and bring forward key content from Wiki
- Action Item: Chris Carr to provide content inventory, wireframes and draft site map
3. IHE Europe Connectathon Marketing
- Add preview to monthly email blast
- Press release being developed: Attendance will grow over 2011 event
- Site events being planned: include Swiss eHealth meeting
4. Deployment Project Information Gathering
- Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
5. Monthly News Email Updates
6. Product Registry as Marketing Tool