MarComm Cmte Teleconference Minutes 2013-04-02: Difference between revisions

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==Attendees==
* Chris Carr
* John Donnelly
* Nichole Drye-Mayo
* La Shawn Edwards
* Jaclyn Kelly
* Thom Kuhn
* Joan McMillen
* Celina Roth
* Erin Sparnon
==Minutes==
==Minutes==
* IHE Webinar Series
:* Nichole has developed [https://docs.google.com/a/ihe.net/spreadsheet/ccc?key=0At_jYVJ2XnXsdC1wSW1iRXVpZ0NZbHVSLXFLWWM2N1E&usp=sharing timeline of steps to prepare for Webinar series]
:* Domain sponsors and planning committee chairs are responsible for identifying topics and speakers
:* RSNA Marketing will host toolkit of materials that domain sponsors can use to promote their domains' Webinars
::* '''Action:''' RSNA staff to develop inventory of current materials and new materials needed -- goal to have by April 16
::* '''Action:''' Nichole will send request for speakers and topics to domain sponsors and co-chairs. Invite domain sponsors to suggest specific marketing messages and materials.
* World Summit - Sept. 11-13, Chicago
:* GDC developing program and confirming speakers
:* Save the date sent on March 28
:* Second message to be sent after program confirmed
:* Registration to open April 21
:* Create marketing toolkit page to share
:* Share promo materials with HL7, promote joint attendance
::* Promote to HIMSS Europe and Asia contingents; include in RSNA Insider/RSNA News; American EHR Partners
* April IHE News Blast: Send date April 15; Copy due Friday, April 11
:* IHE Europe Connectathon update: Chris to develop with John Bronski, Lapo Bertini
:* IHE North America Connectathon 2015 at HIMSS Global Center for Innovation and Convention Center: Celina to provide information
:* World Summit - overview of program, planning, registration: Chris, Nichole to develop
:* HIMSS14 Showcase wrap-up - Celina to check
:* HIMSS Showcase/IHE Demo in Saudi - Celina checking with Sandy Vance
* IHE North America Connectathon 2015 marketing
:* HIMSS developing timeline of Connectathon activities, including promotional announcements
:* Goal to expand outreach to industry segments not well represented at Connectathon, eg, Lab/Path, Cardiology
::* Work with domain sponsors to develop messages on ROI of Connectathon specific to their industry segments; eg, relevance of IHE testing to MU requirements specific to domain
::* Matrix of technical requirements and specifications to IHE Profiles: present to DCC and domain experts at domain committee meetings
:::* '''Action''': Celina will send link to current document to MarComm list
* Next call: May 7th @ 9:00am central
[[Marketing and Communications Committee]]
[[Category: Minutes]]

Latest revision as of 09:59, 2 April 2014

Attendees

  • Chris Carr
  • John Donnelly
  • Nichole Drye-Mayo
  • La Shawn Edwards
  • Jaclyn Kelly
  • Thom Kuhn
  • Joan McMillen
  • Celina Roth
  • Erin Sparnon

Minutes

  • IHE Webinar Series
  • Nichole has developed timeline of steps to prepare for Webinar series
  • Domain sponsors and planning committee chairs are responsible for identifying topics and speakers
  • RSNA Marketing will host toolkit of materials that domain sponsors can use to promote their domains' Webinars
  • Action: RSNA staff to develop inventory of current materials and new materials needed -- goal to have by April 16
  • Action: Nichole will send request for speakers and topics to domain sponsors and co-chairs. Invite domain sponsors to suggest specific marketing messages and materials.
  • World Summit - Sept. 11-13, Chicago
  • GDC developing program and confirming speakers
  • Save the date sent on March 28
  • Second message to be sent after program confirmed
  • Registration to open April 21
  • Create marketing toolkit page to share
  • Share promo materials with HL7, promote joint attendance
  • Promote to HIMSS Europe and Asia contingents; include in RSNA Insider/RSNA News; American EHR Partners
  • April IHE News Blast: Send date April 15; Copy due Friday, April 11
  • IHE Europe Connectathon update: Chris to develop with John Bronski, Lapo Bertini
  • IHE North America Connectathon 2015 at HIMSS Global Center for Innovation and Convention Center: Celina to provide information
  • World Summit - overview of program, planning, registration: Chris, Nichole to develop
  • HIMSS14 Showcase wrap-up - Celina to check
  • HIMSS Showcase/IHE Demo in Saudi - Celina checking with Sandy Vance
  • IHE North America Connectathon 2015 marketing
  • HIMSS developing timeline of Connectathon activities, including promotional announcements
  • Goal to expand outreach to industry segments not well represented at Connectathon, eg, Lab/Path, Cardiology
  • Work with domain sponsors to develop messages on ROI of Connectathon specific to their industry segments; eg, relevance of IHE testing to MU requirements specific to domain
  • Matrix of technical requirements and specifications to IHE Profiles: present to DCC and domain experts at domain committee meetings
  • Action: Celina will send link to current document to MarComm list
  • Next call: May 7th @ 9:00am central

Marketing and Communications Committee

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