MarComm Cmte Teleconference Minutes 2012-03-06

Minutes

1. Marketing and Branding Plan

• Board reviewed plan and expressed reservations about draft mission statement and logo
• RSNA marketing staff developing updated logos
• Excise mission statement from marketing plan, focus on tactics

2. Website Updates

• Add to Domain and Deployment committee pages a "What's New" block that includes timely information from annual report, development or event cycle, etc.
• Site map needs to include plan for content migration/development including distributed ownership of content
• Needs to include plan for deploying new logo elements, graphics
• Coordinate with other linked Websites to share design elements and guidelines
• Make Wiki content more visible and bring forward key content from Wiki
• Action Item: Chris Carr to provide content inventory, wireframes and draft site map

3. IHE Europe Connectathon Marketing

• Add preview to monthly email blast
• Press release being developed: Attendance will grow over 2011 event
• Site events being planned: include Swiss eHealth meeting

4. Deployment Project Information Gathering

• Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
• Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation

5. Monthly News Email Updates

• Added items for March update

• IHE E Connectathon preview
• IHE E Video
• Interop Showcase recap
• ITI Webinars
• Deployment Projects meeting

6. Product Registry as Marketing Tool

• User experience could be enhanced by providing a more intuitive way of sorting the information based on user needs (eg, "setting up an HIE")
• Work group to provide input on UI: John Donnelly, Thom Kuhn, Harm-Jan (or other IHE E rep), Chris Carr, Celina Roth/Jim St. Clair, Eric Poiseau

• Action Item: Chris Carr to set up tcon of working group to gather and document feature requests

Marketing and Communications Committee