MarComm Teleconference 2008-11-20
Jump to navigation
Jump to search
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
Attendees
- Chris Carr, RSNA
- Harm-Jan Wessels, Forcare
- Nichole Drye-Mayo, RSNA
Minutes
1) IHE News Nov. 30 Message
- Include news about EpSOS project:
- 28 million Euro, 3 year program across 12 European countries
- Goal is to develop system to exchange two kinds of data:
- Emergency care data
- Medication data
- Basic Use Case: Someone is traveling abroad, has accident or needs meds
- Project must address coding, translation issues (8 languages)
- Connecting national networks that have different architectures
- IHE Europe is an official "beneficiary" funded by EU
- Role of IHE-E is Industry Team Coordinator: conduit for consortium of 30 companies in healthcare IT arena contributing to project
- Develop specs
- Design solutions
- Provide components
- Reference epSOS Website and IHE Europe press release
- Action Item: Chris Carr will develop a brief paragraph for Nov. 30 ihenews message
2) Development of other shared Marketing Materials
- RSNA has developed two-page handout brochure for general recruitment
- Available for use and adaptation by other groups
- IHE-E MarComm developing FAQ document
- IHE developing new set of Success Stories
- Developing in various national languages with English translations
3) MarComm Strategic Issues
- Profile browser: easier pathways for clinical users to find the material within IHE relevant to them
- Product Registry: expand discussion of design; hire consultant from outside to help with design review; someone with background in marketing via Web
- Website Redesign: IHE-E and IHE-USA sponsors will convene marketing experts with Web design resources and identify priorities for redesign; critical content for development
4) Next Tcon: Friday, Dec. 12, 9am CT