MarComm Cmte Teleconference Minutes 2016-07-21

Attendees

• Lapo Bertini
• Chris Carr
• Andrea Garay
• Jamie Kontos
• Mike McCoy
• Charles Parisot

Minutes

• Committee governance and participation

• Roster
• June 16, 2016 Minutes

• Goals and deliverables for 2017

• Identifying goals and creating list of deliverables

• Promote innovations at 2017 Connectathons, eg, Mobile, Health Apps, RESTful Services.
• Add "Hackathon"/New Directions element to Connectathon to allow connection between mobile devices/apps and health IT systems (EHR, LIS, RIS, PACS, etc)
• Brand IHE as the authority for connecting Apps to health IT space in a tested, standards-based way;
• Encourage health IT system developers to participate and collaborate with App developers
• Needs to include training and support for new participants
• Invite eHealth Exchange and CommonWell and allow app developers to connect to them
• Focus on profiles such as MHD, MHD-I, PDQM, DCP
• Action: Develop marketing concept for presentation to IHE USA and IHE Europe
• Task Force: Charles, Chris
• Next steps:

• Draft one page prospectus
• Set up teleconference with IHE USA and IHE Europe leadership
• Outreach to leadership of eHealth Exchange, CommonWell, etc. to introduce concept and get their buy in

• Budget to support goals
• Identifying resources for content creation and distribution
• Marketing Plan: 2015-2016. Update?

• Outreach for committee participation

• Brainstorming discussions with domain representatives

• Focus on areas of innovation, specific emerging companies
• Engage domain planning committees to develop targeted messages for their domains
• Competition from industry-led initiatives (CommonWell, Argonaut, etc.);

• promote value of IHE's expedited agile processes
• persistence of standards-based specs developed by broad group of stakeholders
• IHE provides forum for all stakeholders: users and developers

• Action: Develop basic handbook and source materials for domains/sponsors to perform outreach (solicitation for work items (July-Aug); public comments (Apr-May); Adoption/Deployment of stable work (Aug-Sept); Work with ITI leadership to draft initial version

• Strategic Communication Task Force

• Announcement to IHE Community
• Next Steps: Charles to work on section on collaborative activities with other organizations

• Bi-Monthly Newsletter
  • Action: Identify a marketing person to develop newsletter content and distribute using different media.

• Topics:

• IHE-E Connectathon wrap-up
• New areas of testing at Connectathon (Mobile, FHIR, DICOM Web)
• Educational Series
• World Summit/IHE Board Strategic Retreat Recap

• Soliciting and developing IHE user success stories

• Next steps

• Schedule of Conference Presentation Opportunities

• Update?
• Present to DCC/GDC/Domain Committees?
• Intro: What is IHE? 10 slides?

• Membership renewals

• 2016-2017 renewal message distributed on 6/13

• Reminder message to be sent
• Message soliciting logos for new Membership Directory

Marketing and Communications Committee