MarComm Cmte Teleconference Minutes 2016-07-21

Attendees

Promote innovations at 2017 Connectathons, eg, Mobile, Health Apps, RESTful Services.
Add "Hackathon"/New Directions element to Connectathon to allow connection between mobile devices/apps and health IT systems (EHR, LIS, RIS, PACS, etc)
Brand IHE as the authority for connecting Apps to health IT space in a tested, standards-based way;
Encourage health IT system developers to participate and collaborate with App developers
Needs to include training and support for new participants
Invite eHealth Exchange and CommonWell and allow app developers to connect to them
Focus on profiles such as MHD, MHD-I, PDQM, DCP
Action: Develop marketing concept for presentation to IHE USA and IHE Europe
Task Force: Charles, Chris
Next steps:

Draft one page prospectus
Set up teleconference with IHE USA and IHE Europe leadership
Outreach to leadership of eHealth Exchange, CommonWell, etc. to introduce concept and get their buy in

Focus on areas of innovation, specific emerging companies
Engage domain planning committees to develop targeted messages for their domains
Competition from industry-led initiatives (CommonWell, Argonaut, etc.);

Action: Develop basic handbook and source materials for domains/sponsors to perform outreach (solicitation for work items (July-Aug); public comments (Apr-May); Adoption/Deployment of stable work (Aug-Sept); Work with ITI leadership to draft initial version

Announcement to IHE Community
Next Steps: Charles to work on section on collaborative activities with other organizations

Bi-Monthly Newsletter
- Action: Identify a marketing person to develop newsletter content and distribute using different media.