MarComm Cmte Teleconference Minutes 2016-06-16

Participants

• Mike Nusbaum

• Jürgen Brandstätter

• Celina Roth

• Thomson Kuhn

• Jamie Kontos

• John Donnelly

• Lapo Bertini

• Charles Parisot

• Andrea Garay

Minutes

• Committee governance and participation

• Roster

• April 21 Minutes
• May 19 Minutes
• June 01 Minutes

• Goals and deliverables for 2017

• Budgeting to support goals

• Strategic Communications Task Force

• Meeting outcomes: Working document combining input from participants on messages that IHE needs to communicate

• Draft press release has been reviewed by Strat Comm WG and IHE Board Co-chairs. Awaiting comments from HL7 leadership. Goal to publish press release prior to World Summit.

• HL7/IHE Press release has been distributed as of June 15, 2016

• http://www.prweb.com/releases/2016/06/prweb13486852.htm?utm_content=bufferefaa6&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
• http://www.hl7.org/documentcenter/public_temp_808494CF-1C23-BA17-0CAE94DF27C5659A/pressreleases/HL7_PRESS_20160615.pdf

• June Newsletter

• Topics:

• IHE-E Connectathon wrap-up
• World Summit Recap
• Webinar Series
• HL7-IHE Agreement renewed

• IHE Culture Overview Document - 2020 Vision in Health

• Charles is developing for review
• MarComm to review in July for approval by Board in July, publication in August

• IHE activities and user success stories

• California HIE implementation of HPD
• Peoria (Steve Kastelein) - implementation of cardiology profiles
• Success Stories developed by IHE USA: one developed and several submitted requiring further development; list of 6 applicants that can be communicated
• Mine Deployment Committee Reports and Domain Committee Reports to develop spreadsheet of projects
• Action: Review reports and pull out into spreadsheet for July committee MarComm

• Membership: 2020 Vision Campaign Wrap-up

• Next step: Thank renewed members, point to membership page
• Targeted message to contacts from previous members: past interest; number of peers who have renewed; why have they not renewed?
• Membership page with logos: direct thank you to renewed members
• Outreach to National Deployment Committees forthcoming
• Draft Message content:

• IHE News Message_2020 Vision Success_draft_2016-04-06
• 2020 Vision_LOGOS_2016-04-06
• 2020 Vision 2016-2017 Renewal Message
• IHE Follow Up Message to New Members (as of July 2015)

• Post-World Summit Marketing

• Approx. 115 registrants - waiting for official number from HIMSS
• Video uploaded to IHE's YouTube channel
• Active through Twitter before, during and after event

• IHE International Educational Program
  • Recordings will be posted to the IHE International YouTube Channel and IHE.net

• Interoperability Proving Ground
  • The Interoperability Proving Ground (IPG) is an open, community platform where you can share, learn, and be inspired by interoperability projects taking place across the nation.
    • Identify IHE interoperability projects.

Marketing and Communications Committee