MarComm Cmte Teleconference Minutes 2016-04-21

Participants

• • Mike McCoy
  • Jurgen Brandstatter
  • Thomson Kuhn
  • John Donnelly
  • Lapo Bertini
  • Duccio Cosimini
  • Celina Roth
  • Mike Nusbaum
  • Andrea Garay
  • Jamie Kontos
  • Chris Carr
  • Nichole Drye-Mayo

Minutes

• Committee governance and participation

• Review text from governance doc on May call
• Roster - present on May call

• Goals and deliverables for 2017

• Budgeting to support goals

• Promotion of World Summit
• User Case Studies: Develop process and format for case studies. Something like HIMSS Davies Awards
• Promotion of Membership: Create more buzz around value of membership. Find more ways to recognize, incentivize members. Promote the work product of IHE Intl: the Technical Frameworks.
• IHE Brands: How to protect and promote.

• Communication Strategy Task Force

• Meeting outcomes: Working document combining input from participants on messages that IHE needs to communicate
• Document for Meeting with HL7 leadership in May
• Proposed message to membership about IHE's role and relationship with HL7

• Newsletter

• Topics:

• IHE-E Connectathon wrap-up - IHE-E MarComm to consider wrap-up release. Alternative to point to NewsPulse.

• News stories under development: new company and returning company

• FHIR testing at Connectathon

• Data from Gazelle
• Comments from participants, monitors
• ITI Co-chairs on rapid publication process
• Action Item: Chris Carr to develop 1-2 page release for Web publication. Check about putting out on wire.

• World Summit Promo

• Reference to Interop Showcase organized by IHE Netherlands (Action: solicit text from Tie Tje)
• Flyer: turn print-ready pdf into Web version?

• Webinar Series

• • April 2016 (sent 4/6)
    • 2016: June, August, October, December
    • Solicit content: April 21-May 2
    • Develop newsletter: May 2-4
    • Send newsletter May 4

• IHE activities and user success stories

• California HIE implementation of HPD
• Peoria (Steve Kastelein) - implementation of cardiology profiles
• Success Stories developed by IHE USA: one developed and several submitted requiring further development; list of 6 applicants that can be communicated

• Membership: 2020 Vision Campaign Wrap-up

• Next step: Thank renewed members, point to membership page
• Membership renewal for FY2017 begins in April
• Targeted message to contacts from previous members: past interest; number of peers who have renewed; why have they not renewed?
• Membership page with logos: direct thank you to renewed members
• Outreach to National Deployment Committees forthcoming
• Draft Message content:

• IHE News Message_2020 Vision Success_draft_2016-04-06
• 2020 Vision_LOGOS_2016-04-06
• 2020 Vision 2016-2017 Renewal Message
• IHE Follow Up Message to New Members (as of July 2015)

• World Summit

• Outreach to ONC/Steve Posnack to inquire whether he will attend eHealth Week; invite to speak at World Summit?

• Encourage collaboration between IHE and Interoperability Standards Advisory (ISA)
• Develop extract of ISA for various projects: IHE, Image Share, EHRA

• IHE International 2016 Educational Series
  • Goal: Highlight what's new or important in IHE Domains before IHE North American Connectathon registration opens. Attendees will receive a high level overview of new profiles and use cases domains will address in their work cycle and in Connectathon testing.
  • Webinar Presentations: June 1-August 26
    • May 1: Deadline for DCC Planning Committee and Domain Secretariats to submit logistics form.

• Interoperability Proving Ground
  • The Interoperability Proving Ground (IPG) is an open, community platform where you can share, learn, and be inspired by interoperability projects taking place across the nation.
    • Identify IHE interoperability projects to include.

• IHE International Promotional Methods
  • Social Media (RSNA staff working on getting Twitter analytics)
    • Youtube: IHEIntl

• Create World Summit Playlist

• • • Twitter: @IHEIntl

• World Summit hashtag: IHEWS

Marketing and Communications Committee