MarComm Cmte Teleconference Minutes 2014-09-03

Participants

• Lapo Bertini - IHE Europe
• Chris Carr - RSNA
• Nichole Drye-Mayo - RSNA
• Jaclyn Kelly - RSNA
• Thom Kuhn - ACP
• Joan McMillen - RSNA
• Molly McNally - RSNA
• Erin Sparnon - IHE PCD

Minutes

• IHE Webinar Series
  • Domain marketing
  • Target user groups associated w/domain; build out interest in current and new profiles
  • Ask to add promotion slide to the remaining webinars on the World Summit
    • PCC, Kick off, and Radiology can promote the webinar
    • Promotion slide and pass along to the group

• World Summit Cancellation

• Event cancelled due to insufficient registration
• Not enough time for marketing effort because program development lagged from plan

• September IHE News Blast Items:
  • Supplement Tracker
  • Webinar Series
  • North America Connectathon Preview and promotion
    • Registration
    • Venue
    • Conference
  • IHE Europe

• Lapo presented draft of white paper for 2015 Connectathon in Luxembourg, which will be available to reference in newsblast

• • Conformity Assessment Scheme publication

• Chris to review what has been distributed and what needs to be communicated

• Materials due by 9/11. Newsblast to go out by 9/12.

• 2015 Connectathon Marketing
  • Promotion of profiles to domains
    • Promote significant profiles at risk of being dropped due to gaps in registration
    • Need to convey in messaging the specific value of each profile
  • IRAP program

• Marketing plan and annual development cycle

• RSNA, HIMSS and other sponsors have ability to promote through its publications; advertising opportunities
• Gather information on what other domain sponsors are doing to promote Connectathon and other IHE activities

• Incorporate list of main collateral materials and timeline for major events, Connectathons and demonstrations

• Next call: Oct. 1 @ 9:00am central

Marketing and Communications Committee