MarComm Cmte Teleconference Minutes 2014-09-03
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Participants
- Lapo Bertini - IHE Europe
- Chris Carr - RSNA
- Nichole Drye-Mayo - RSNA
- Jaclyn Kelly - RSNA
- Thom Kuhn - ACP
- Joan McMillen - RSNA
- Molly McNally - RSNA
- Erin Sparnon - IHE PCD
Minutes
- IHE Webinar Series
- Domain marketing
- Target user groups associated w/domain; build out interest in current and new profiles
- Ask to add promotion slide to the remaining webinars on the World Summit
- PCC, Kick off, and Radiology can promote the webinar
- Promotion slide and pass along to the group
- World Summit Cancellation
- Event cancelled due to insufficient registration
- Not enough time for marketing effort because program development lagged from plan
- September IHE News Blast Items:
- Supplement Tracker
- Webinar Series
- North America Connectathon Preview and promotion
- Registration
- Venue
- Conference
- IHE Europe
- Lapo presented draft of white paper for 2015 Connectathon in Luxembourg, which will be available to reference in newsblast
- Conformity Assessment Scheme publication
- Chris to review what has been distributed and what needs to be communicated
- Materials due by 9/11. Newsblast to go out by 9/12.
- 2015 Connectathon Marketing
- Promotion of profiles to domains
- Promote significant profiles at risk of being dropped due to gaps in registration
- Need to convey in messaging the specific value of each profile
- IRAP program
- Promotion of profiles to domains
- Marketing plan and annual development cycle
- RSNA, HIMSS and other sponsors have ability to promote through its publications; advertising opportunities
- Gather information on what other domain sponsors are doing to promote Connectathon and other IHE activities
- Incorporate list of main collateral materials and timeline for major events, Connectathons and demonstrations
- Next call: Oct. 1 @ 9:00am central