MarComm Cmte Teleconference Minutes 2014-08-06

Attendees

• Nichole Drye Mayo
• Joan McMillen
• Molly McNally
• Celina Roth

• IHE Webinar Series
  • Domain marketing
  • Target user groups associated w/domain; build out interest in current and new profiles
  • Ask to add promotion slide to the remaining webinars on the World Summit
    • PCC, Kick off, and Radiology can promote the webinar
    • ACTION: Nichole will complete the promotion slide and pass along to the group

• World Summit
  • Marketing Opportunities
  • http://ihe.net/worldsummit/

• August IHE News Blast Items:
  • World Summit Overview
  • Supplement Tracker
  • Webinar Series
  • Connectathon Preview and promotion
    • Registration opening on 8/25
    • Celine to get information to RSNA by 8/13
    • Blast to be sent out on 8/18

• 2015 Connectathon Marketing
  • Promotion of profiles to domains
    • Promote the profiles at risk of being dropped due to low interest/partners
    • Need to determine what the value add and what is going to take to be successful in promoting low interest profiles
  • IRAP program will be returning

• Next call: Sept. 3 @ 9:00am central

Marketing and Communications Committee