MarComm Cmte Teleconference Minutes 2014-07-02

Attendees

• Chris Carr
• Nichole Drye-Mayo
• Thom Kuhn
• Molly McNally
• Nancy Ramirez
• Erin Sparnon

Minutes

• IHE Webinar Series
  • Domain marketing
  • Target user groups associated w/domain; build out interest in current and new profiles
  • RSNA will send out copy for e-push on 7/8
  • Nichole will follow up w/domains not scheduled to present
  • Nichole will send Tom and Erin email blast content from June newsletter

• World Summit
  • Marketing Opportunities
  • RSNA will send out copy for e-push on 7/8
  • Nichole will send content to Tom and Erin
  • Nichole will upload logo to FTP

• July IHE News Blast Items:
  • World Summit - registration link and program with speakers
  • Supplement Tracker
  • Webinar Series
  • Case Study

• Connectathon Preview

• Action: Add subscribe link to first page of ihe.net
• Action: Figure out how to capture more interested parties emails so we can collect more data; update online form
• Action: Review IHE USA list servs to determine if IHE Intl can use

• 2015 Connectathon Marketing
  • Promotion to Lab and other domains
  • Action: Develop new domain marketing tool kit; invite Cardiology, Lab and Dental to provide challenges

• Next call: Aug. 6 @ 9:00am central
  • Agenda: IHE European Connectathon Whitepaper Review
  • New domain marketing tool kit
  • Review marketing plan in current status; do we want to invest time in updating?

Marketing and Communications Committee