MarComm Cmte Teleconference Minutes 2013-10-02

Attendees

• Lapo Bertini
• Chris Carr
• John Donnelly
• Nichole Drye-Mayo
• La Shawn Edwards
• Adrianne Glowski
• Chris Lindop
• Joan McMillen
• Nancy Ramirez
• Celina Roth
• Erin Sparnon

Minutes

• Update World Summit

• Event planned for Feb. 20-21 (preceding HIMSS meeting) in Orlando, FL
• Global Deployment Coordination Committee (GDC)

• • Looking at new dates to hold open GDC meeting for attendees attending HIMSS conference as well as the World Summit
  • Two people are putting together two development tracks as well as development panel.
  • Input will be sought from the Mar Comm committee as to who and how to Market the event.
  • USA-EU Collaboration
  • Created a task force of Lapo, Chris Lindop, and Chris Carr to work on the marketing of the World Summit

• October email blast

• Content for messaging: North America Connectathon selling points, timeline, reg details; IHE Europe Connectathon press release; RO Connectathon (April/May 2014)
  • possibly move up the blast date from its original 10/15 date since connectathon registration ends on 10/18
• Connectathon Marketing
  • Action: Celina will send marketing content to the MarComm Committee
  • Action: Chris will use this material out to develop a targeted blast to the diagnostic domains stating the relevance of IHE in reference to MU

• Orientation Materials

• Updates to participation page
  • Welcome additional feedback on this page
• Automated message to Google Group registrants

• Social Media Update

• Channels in use
• Messages for posting
• Photos/videos

• Marketing plan. Review areas that need updating Marketing Plan - Discussion deferred.

Marketing and Communications Committee