MarComm Cmte Teleconference Minutes 2012-05-02

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1. Representing IHE in the context of other SDOs

  • Examples of negative statements about IHE's status as an SDO currently in the IHE literature (Websites, etc.) that need to be removed or corrected.
  • Jim St. Clair reported that at the SCO meeting on 4/30 other SDO leaders pointed out that IHE Europe participates on the industry advisory council for epSOS as the industry team coordinator, which is apparently not open to SDOs
  • Mike Nusbaum has been working to advance the status of IHE as an SDO within ISO TC215
  • Possible impacts of repositioning IHE as an SDO need to be considered in strategic planning
  • Action Item: Add status as SDO to strategic discussion

2. Marketing and Branding Plan

  • Action Item: Chris Carr to get response of IHE Turkey to the Swiss Cross-based symbol in the proposed logo design

3. Website Updates

4. IHE Europe Connectathon Marketing

5. Deployment Project Information Gathering

  • Multistate EHR-HIE interoperability initiative; John Donnelly can provide initial information and contacts
  • Chris Carr organizing general discussion of deployment projects at IHE E Connectathon in Bern (~May 23); will send general invitation

6. Monthly News Email Updates

  • Added items for April update
  • IHE E Connectathon/conference preview
  • IHE NA Connectathon 2013 dates
  • Deployment Projects meeting

7. Webinar Series

Marketing and Communications Committee